Wednesday, June 29

Marketing

Thereabouts™ by JCPenney Enters Adaptive Fashion Market for Kids
Marketing

Thereabouts™ by JCPenney Enters Adaptive Fashion Market for Kids

Thereabouts™ by JCPenney is a responsible, adaptive fashion line for kids exclusively available through JCP.com & brand outlets. Thereabouts™ factors in adaptive clothing for children with disabilities. This line of adaptive clothing is designed with care to accommodate various treatment procedures, such as pants with an opening for a dialysis catheter. According to Coherent Market Insights (CMI), the global adaptive clothing market is valued at US$ 4,226.1 million by 2027, at a CAGR of 15.4% during 2020-2027. Fashion should be inclusive, particularly when it is children's fashion; the market got to be more inclusive. JCPenney's private label brand, Thereabouts™, minds the market and therefore endeavored to make their new kid's clothing line accessible to children with disabilities....
“Unite by Emotion” with Athletes at Tokyo Olympics 2021
Marketing, MEA & Japan

“Unite by Emotion” with Athletes at Tokyo Olympics 2021

I'mbesideyou Inc. to launch a unique sports campaign, "Unite by Emotion," to help the world visualize support and cheers for their favorite athletes. Earlier this year, the multimodal AI analytics and online communication firm founded by Shozo Kamiya raised ¥115,000,000 in seed funding from Beyond Next Ventures and Japan Finance. According to news syndication, the global "Unite by Emotion" campaign for Tokyo Olympic 2021 launches on July 23, 2021. People around the world can communicate their best wishes and cheers to their favorite athletes online. The campaign appears to be strategically designed to offset sports lovers unable to watch the Olympics in person. "Unite by Emotion" will allow people to visualize the cheers of people worldwide through Artificial Intelligence (AI). I'mbesi...
Semrush Wins at Global Search Awards 2021: Will it Subsidize Cost?
Marketing

Semrush Wins at Global Search Awards 2021: Will it Subsidize Cost?

Semrush Holdings Inc (NYSE:SEMR), or your favorite Semrush, has won at the Global Search Awards 2021, the Best Global SEO Software Suite. For digital marketers who have been advocates of the visibility management and marketing SaaS platform, they can now truly celebrate their eye for the impact made in PPC, SEO, and content marketing through SEMRush. It is not the first time that Semrush has won an award. Previously, the company won many other honors, including wins across European Search Awards, US Search Awards, UK Search Awards and MENA Search Awards between 2017-2020. For Olga Andrienko, VP of Brand Marketing at Semrush, this win is to the users who leveraged the platform for good. Andrienko further adds how Semrush has become indispensable for marketers who courageously navigated ...
HubSpot’s World Certification Week 2021 is Unlike 2020
Marketing

HubSpot’s World Certification Week 2021 is Unlike 2020

As a marketer, you might not use HubSpot (NYSE: HUBS). Still, you surely know the CRM or the customer relationship management (CRM) platform that helps companies scale their entire marketing initiative. On July 13, 2021, the No.1 enterprise CRM platform announced its World Certification Week from August 2 to August 6, 2021. 2021 is the second year for HubSpot to organize World Certification Day after its launch in 2020. HubSpot's World Certification Day has grown into a week-long global, virtual event for global professionals participating in a week-long certification marathon from HubSpot Academy. As a marketing enterprise, HubSpot strategically incorporates charity into this certification program. HubSpot offers to donate $5 (up to $35,000) to Teach For All's Global Girls' Education Fell...
After Spotify’s Greenroom, Facebook Launched Live Audio Rooms
Marketing

After Spotify’s Greenroom, Facebook Launched Live Audio Rooms

Social media and digital platforms seem to be experiencing peer pressure, with digital communication transitioning to audio format. The format is pulling back erstwhile social media users and helping Social media and digital platforms monetize comfortably. The shift of audio consumption from radio to mobile streaming intensified as COVID-19 disrupted the lifestyle of people spending more time indoors and less time in cars listening to music.   No More Passive Social Post   Initially, the rise of social audio is led by Clubhouse. The invite-only, audio-only app, combined with rich media and PR publicity and its new method of connecting people, resulted in accelerated growth. It drove companies like Facebook, Twitter, and Spotify to create or buy similar audio products in less than a year...
These 7 Pride Campaigns by Global Brands Articulate Inclusive Marketing
Marketing

These 7 Pride Campaigns by Global Brands Articulate Inclusive Marketing

Through inclusive marketing, companies worldwide have continued to showcase their commitment to diversity, integration, and other problems affecting the LGBTQIA2S community. The Covid-19 pandemic has disrupted several celebrations in 2020 and the first half of 2021. However, brands have sought to secure the essence of Pride Month through creative ad campaigns. Inclusive advertising and marketing are also an attempt to expose society to the community to become more accommodating. LGBTQIA2S centric marketing strategies aspires for authenticity, advocating and supporting the population, whether by promoting underrepresented voices or partnering with LGBTQIA2S non-profits.  Before we witness and analyze 2021’s best ad campaigns, here are seven marketing campaigns from around the world that act...
Wanna be a Social Media Influencer? Blue Verification Badge for Sale
Marketing

Wanna be a Social Media Influencer? Blue Verification Badge for Sale

The red, yellow, and green are traffic signals, while the blue verification badge is the eponymous social signal for influencers. A blue verification badge or blue ticks are symbolic of verified social media accounts on sites like Twitter, Facebook, and Instagram. As per these social networking platforms, blue ticks mark the authenticity of an account and the user of social prominence.  Blue Tick: Social Verification Market In this story, you'll learn about a whole new underground social verification market that can get you blue verification badge. You can buy blue ticks to boost your brand. These underground companies charge fees for social media verification, ranging from Rs 30,000 to Rs 1 lakh in India. Thought about having a verified profile with a blue tick? Now is the time. On paper...
Black Lives Matter: The New Currency for Enterprise Brand Marketing
Marketing

Black Lives Matter: The New Currency for Enterprise Brand Marketing

The inhumanity of white supremacy is evidenced in the death of US citizens George Floyd, Breonna Taylor, Ahmaud Arbery, and Elijah McClain. The world took it by storm and staged a six-week global protest mobilizing businesses to rethink their community presence. Reputed brands queried if they could alleviate the misery through positive marketing initiatives. In one such initiative, the marketing bigwigs of consumer corporates leveraged Black Lives Matter to forge a positive social sentiment. More and more brands started to actively contribute to change instead of using it as a marketing ploy. After George Floyd's unfortunate death, companies big and small pledged to make useful contributions to the black community.  Adidas US pledged to fill in 30 percent of all their positions with black ...
Social Media Shadowban or Account Removal, What’s your Poison?
Marketing

Social Media Shadowban or Account Removal, What’s your Poison?

Typically, social networking sites run on 'attention.' But a shadowban on social media is limiting the impact of creator-generated 'attention' without interfering with their ability to post or interact with their network. A creator shadowbanned on social media is not aware of the sabotage. They can send messages, add new followers, or respond to other people's posts. However, their activities and usernames may not appear in searches or feeds. Social media platforms argue that they aim to reduce the spread of fake news and offensive content. Unfortunately, fake news and offensive posts seem to still be prevalent on the sites, and a significant number of accounts have been mysteriously banned for no apparent reason. Reportedly, in 2017, several photographers, writers, and influencers recorde...
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