Marketing

An Introduction to How Marketing Funnels Work in 2022
Marketing

An Introduction to How Marketing Funnels Work in 2022

For businesses, using a marketing funnel is a powerful way to organize and focus their marketing efforts. It starts with a basic understanding of how marketing funnels work and how businesses must optimize their efforts at each funnel stage to achieve their goals. The 4-Stage Digital Marketing Funnel Awareness Consideration Conversion Loyalty In the long transition from a traditional marketing funnel to a digital marketing funnel, the latter has undergone revisions to reflect the business, technology, and even customer behavior changes. A thorough understanding of how marketing funnels work is mandatory for every digital professional.  A Brief History of the Evolution of the Marketing Funnel How is ToFU related to a marketing funnel? ToFU (not the bean curd product)...
In the Next 10 Years: Future e-Commerce Trends
Marketing

In the Next 10 Years: Future e-Commerce Trends

Marketplaces, payment services, and massive ramping of shipping and distribution networks have contributed to the success of e-commerce since the advent of the web. Here we examine how the future of e-Commerce trends is likely to evolve over the next ten years. Future Trends for e-Commerce No one can predict which innovations will be in use in the future with certainty today. However, there are some notable e-commerce trends: Smaller stores focusing on a single product type Providing customers with memorable and immersive experiences Innovations in the delivery and distribution of goods Customization & Personalized Service Most online purchases will almost certainly continue to be made through large, well-known retailers and marketplaces. In the future, smaller ret...
A No BS Blog Content Style Guide that Saves & Makes Money
Marketing

A No BS Blog Content Style Guide that Saves & Makes Money

For B2B or B2C content writers and startup founders, here's the ultimate blog content style guide to standardize the editorial process. This blog content style guide helps with Search Engine Optimization or SEO requirement. You don't have to pay another SEO expert to optimize your article after your content developer has provided you with the article. This standard is applicable for blogging for businesses across domains and industries. Blog Content Style Guide Google Keyword Research: Use Google Keyword Research to find key phrases that people search with your main industry keyword. Text Length: The required text length is a minimum of 450 and a maximum of 500 words Paragraph Structure: 500 words= Intro and Conclusion of 50 words each and the remaining 400 words divide...
Introduction to Google Analytics 4: Things you Didn’t Know
Marketing

Introduction to Google Analytics 4: Things you Didn’t Know

The new Google Analytics 4 is a much-anticipated development for website analysts. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. With people's online journeys becoming more complex and spread over several platforms or devices, Google decided to phase out the existing Google Analytics and start with Google Analytics 4. As per Google, the new G4 is privacy-minded as data collection and processing are increasingly gaining focus.  Universal Analytics will be available till July 1, 2023, after which it will stop processing all data. But experts say that web admins should not delay so long and start now with the new G4 analytics to start collecting data. Historical data is important to document a website's growth a...
What’s in a Salesforce Transparent Pricing Policy for Startups?
Marketing

What’s in a Salesforce Transparent Pricing Policy for Startups?

In 2022, Salesforce has reported total fiscal revenue of $26.49 billion. It is 25% year-over-year and 24% in constant currency. The company generated $24.66B from subscription and support revenues for the year, up by 23% year-over-year. Other revenues & professional services are reported to be $1.84B, which is 44% year-over-year.  Quoting Salesforce's FY2022 revenue serves our purpose as it helps startups and emerging enterprises learn a few lessons from the world's biggest and most profitable software company. Now arguments are expected as we compare average startups to an enterprise giant Salesforce with billions in revenue earned by smart employees. But here's the thing that defines the above speculations. To begin with, it is Salesforce's transparent pricing policy, an i...
Google Web Stories Feature on the Swell with High User Metrics
Marketing

Google Web Stories Feature on the Swell with High User Metrics

The Web Stories Product Manager at Google, Vamsee Jasti, mentioned in a blog post about the global reception of Web Stories as a feature from publishers worldwide. According to Jasti, "Over 20 million Web Stories are already online, with 100,000 new Stories being added daily. And people on 6,500 new domains have published Web Stories since October 2020."   From this, WordPress publishers can infer how using Web Stories can quickly and easily create compelling visual narratives with engaging animations and tappable interactions for the web. It is a whole new immersive experience for readers. After all, why should cringe consumers on Tiktok, Instagram, and Facebook have all the fun?  https://startuptoenterprise.com/how-google-search-works/ Benefits of Web Stories With the Web Stories for...
Stop Thinking How Google Search Works! We’ve Got you Covered!
Marketing

Stop Thinking How Google Search Works! We’ve Got you Covered!

Are you starting with a new website? Congratulations! With a new website, you can start a new business, blog, or simply a static link-in-bio sort of resume for job applications. Whatever you plan, the idea is Google Search should yield your website in search results based on the content of your website. So, here's how you can figure Google Search Works for you! Google Search engine crawls every old and new website. It crawls information from various sources, including: Websites & Blogs Google My Business and Maps Google Sites & Directories Public Internet Databases & Anywhere Google Search spiders can crawl! Here, you will learn how Google Search crawls your website and the steps Google follows to generate search results for your site! Google Page Cr...
The Legitimacy of Influencer Marketing & What You should Know!
Marketing

The Legitimacy of Influencer Marketing & What You should Know!

Influencer marketing is a lucrative career given rich brand collaborations & exposure! Because influencers have developed trust with their audience, brands reach out to them. Influencers promote products and collaborate with brands to gain more exposure and earn five to six figures. Interestingly, there is still the uninitiated mindset asking if it is legit? So, if you are new to this concept and have questions, here's your ultimate guide! The World of Influencer Marketing Influencer marketing is the act of milking influence to make sales. A well-known personality helps a brand promote its brand in exchange for cash. It's well-known that it helps influencers and brands form stronger bonds with their audiences and generate more engagement and collaborations. It also facilitates th...
Creator Fund 2021: TikTok, Snapchat, YouTube, Facebook, Spotify
Marketing

Creator Fund 2021: TikTok, Snapchat, YouTube, Facebook, Spotify

Marketing has evolved; the new Creator Fund rewards the influencer community that returns influence to the platform they create! Today, digital media creators need not create without any monetary compensation, no matter how difficult it is to share the creator fund. Each platform has its own allocated creator fund over and above the ad revenue and other direct sales opportunity influenced by creators. In 2021, a creator is an invincible part of the creator economy, no matter how advanced technology can deep fake anything.  TikTok Creator Fund  The TikTok Creator Fund 2021 is an opportunity for the best and the brightest creators on TikTok. TikTok, to encourage new talent and support the existing community of creators who spend day and night making TikTok a place of instant entertainm...
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