Astrology startups in India are on a boom given the interest of the Indian people in astrology that dates back to the Indus Valley Civilization. Recent years have seen a revival of this time-honored practice, propelled by an influx of tech-savvy entrepreneurs. Aside from dimly illuminated back alleyways and hushed consultations, the astrology industry is exploding online, with chatbots dispensing cosmic advice and AI predicting futures through the analysis of natal charts.
The market, which is projected to reach an enormous USD 3.2 billion, is propelled by a powerful confluence of factors. A growing middle class, increasing disposable incomes, and the availability of online platforms around the clock are all factors propelling the demand for astrological guidance. Although initial anxiety caused by the pandemic may have been a contributing factor, the trajectory remains unaltered, projected to expand at a CAGR of 12.5% through 2026.
More than two hundred firms have surfaced within the astro-tech sector, serving a wide range of customers. Couples attempting to navigate the complexities of matrimony and young professionals seeking career guidance appear to be all in search of a celestial glimpse into the future. In addition, these organizations are delighted to provide an assortment of services:
The utilization of AI and machine learning algorithms to analyze birth data and planetary movements in order to produce customized predictions represents a significant departure from traditional newspaper horoscopes.
Contemporary Matchmaking: Settled marriages predicated exclusively on social standing and caste are long gone.Astrological matchmaking startups verify the compatibility of your romantic life by analyzing your birth chart.
Career and Work Guidance: Whether one is contemplating a career transition or engaging in promotion negotiations, these startups provide astrological perspectives to assist in navigating the complexities of the professional realm.
Health and Wellbeing Prediction: By proposing remedial gemstones and rituals and forecasting potential illnesses, these entrepreneurs adhere to a holistic view of health in which science and the cosmos are inextricably linked.
However, the digitalization of ancient wisdom does not solely encompass this. The utilization of technology is essential for expanding the scope and precision of these services. Virtual assistants arrange consultations, chatbots respond to fundamental inquiries, and big data analysis aids firms in comprehending user preferences and customizing their products.
6 Astrology Startups Leveraging Artifical Intelligence
The AstroBuddy
The venture was established in 2018 and provides an array of services, including daily, monthly, and annual horoscopes, kundlis, matchmaking, and traditional Panchang. Additionally, conversation and telephone consultations are provided on a variety of subjects, including health, finances, marriage, and careers. Additionally, it provides a monthly value-added service on Vodafone connections and facilitates daily notifications on WhatsApp. It provides its services in Tamil, Kannada, and Bengali, among eleven others.
AstroSage
The startup provides rudraksha, Kundli reports, gemstones, and consultations with experts in a variety of disciplines, including vedic astrology, vastu, numerology, palmistry, tarot reading, horary, reiki healing, and vastu. AstroSage is affiliated with a number of distinguished practitioners, including Acharya Rakesh Garg, Acharya Biswajit Chakraborty, and Acharya Vanitaa Pandey. Love marriage, career decisions, education, property disputes, partnership and matrimonial disputes, international relocation, childbirth, fertility, and conceiving are frequently discussed subjects. Established in 2000, the venture was founded by Pt. Punit Pandey.
AstroTalk
Puneet Gupta launched AstroTalk in 2017 as an online astrology consultation following a personal emotional setback. Gupta, an engineer by trade, had no faith in astrology. Nonetheless, following a personal upheaval, his belief in astrology multiplicatively expanded, prompting him to establish AstroTalk. Presently, over 2 crore Indians can communicate with over 1100 astrologers in over 10 languages via the website of this astrology startup in India. One lakh minutes of one-on-one consultation were recently concluded in a single day.
Astro-Vision
Situated in Chennai Last year, Matrimony.com obtained a 26.1% ownership interest in Astro-Vision, another astrology startup in India. Since its inception in 1984, the organization has evolved to accommodate the circumstances. Presently, the organization provides software and algorithmic astrology content in ten Indian languages. With an estimated daily traffic of 40,000 visitors, the website has produced over 110 million horoscopes to date. It introduced mobile software in 2020 that enables astrologers and astrology students to generate and analyze horoscopes via mobile devices. Upon inputting the specifics of the birth, the application produces a horoscope report that is readable on the mobile device.
Ganesha Speaks
Since its inception in 2003, Ganesha Speaks is an astrology startup in India that has amassed a customer base of over 5 crore individuals spanning 180 countries. The startup facilitates online consultations with prominent astrologers and generates kundlis (horoscopes) from basic inputs using ML algorithms. Daily, the website provides forecasts to more than 1.5 lakh distinct visitors. Established by Hemang Arun Pandeet, this organization provides astrological guidance in accordance with the principles of astrology developed by Shree Bejan Daruwalla.
Taaraka
Taaraka is an astrology startup in India started by Jikku Abraham in 2019, headquartered in Mumbai. The algorithms utilized by the startup to identify patterns in a horoscope have been developed. They employ this methodology in conjunction with planetary positions to deliver resolutions to their clientele. Each online session can be purchased for a variable amount ranging from INR 300 to INR 4000. Gaurav Singhvi, co-founder and angel investor of We Founder Circle, has made an investment in the startup.
Undoubtedly, persistent challenges persist. A concern remains regarding quality control in a nascent industry, as skepticism toward astrology persists. Yet, these obstacles can be surmounted by means of increased transparency, standardized procedures, and a concentration on predictions grounded in empirical evidence, which particulary is not possible.
In terms of the foreseeable future, India’s astro-tech sector appears to be promising. With the ongoing integration of technology and ancient wisdom, these nascent enterprises possess the capacity to fundamentally transform our engagement with astrology, rendering it more attainable, individualized, and pertinent to contemporary existence. Therefore, the next time you feel bewildered by the vicissitudes of life, keep in mind that there is an application for that; in fact, it may even have your stars mapped out. If not, settle with the idea how you invested your insecurities in the growth of this sector that you should be proud of (or maybe not?)
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