Marketing

3May

By Manaswini TripathyNo Comments

Marketing

Is Meme Marketing the New Go-To Strategy for Consumer Brands?

A successful digital marketing strategy must include search engine optimization (SEO), pay-per-click advertising (PPC), web design, content marketing, social media marketing, email marketing, and marketing analytics. But have you ever considered using humor as part of your strategy? Why not make your customers laugh while selling your content? Yes, we're talking about memes, and let's look at why they're so important right now. Since memes have become a global language, the digital world is shifting toward a faster adoption of meme marketing through social media channels such as Instagram, Facebook, and Twitter. According to research, social media sites had over 326.1 million social media users in 2018. By 2023, the number is projected to hit 448 million. It has the largest number of user...

Bound by Rules? The 2021 ASCI Guidelines for Influencers

21Apr

By Manaswini TripathyNo Comments

Marketing

Bound by Rules? The 2021 ASCI Guidelines for Influencers

Do you pay attention to social media influencers? Is their "content development" influencing your lifestyle choices? Is it true that they are promoting multiple brands in the same category? Does that perplex you? The Advertising Standards Council of India brings to you the 2021 ASCI Guidelines for Influencers. With the digital revolution and the rise of social media platforms, viewers now have an abundance of options for consuming advertisements. The distinction between advertisements and content is becoming increasingly hazy, as digital content has the power to influence their choices and loyalty towards certain brands. Consumers may interpret advertising messages without realizing their commercial purpose, which is inherently deceptive. As a result, to assist consumers in distinguishing...

8 Ways Byju’s Learning App is an Abacus of Exploitation

31Mar

By Linda AshokNo Comments

India, Marketing

8 Ways Byju’s Learning App is an Abacus of Exploitation

"The global EdTech and smart classroom market size are expected to grow from USD 85,818 million in 2020 to USD 181,265 million by 2025, at a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period." Source For Byju Raveendran to chase the projected growth opportunity and spread as thick as possible is only a basic instinct. On being criticized by Forbes in October 2020, the man turns the wheel to feature as Forbes' cover boy! Incredibly sexy of an Indian entrepreneur who, if not about selling snow to an Eskimo, can sell five-year-learning programs to lower-income aspirational Indian families brainwashed to believe his salespeople as Gods! A section of people would argue that just being a business. True, but what concerns the concerned is the debt trap, the EMIs, the oblig...

Ethical and Effective Strategies for Marketing in 2021

16Dec

By Linda AshokNo Comments

Marketing

Ethical and Effective Strategies for Marketing in 2021

Traversing through the internet's online space, we toggle between flashy videos to finding one's credo. We satiate our digital savor by buying products and downloading applications from shady advertisements. Unethical marketing is becoming a regular menace. The conventional rules are being flouted relentlessly and rampantly to increase digital reach and satisfy the end without any moral value attached to the means of achieving them. The junction of ethics and business is a breeding place for dispute and latent discords due to conflicts of interests, which is a permanent issue because the ads are engineered to mislead people and make money out of it. The ever-widening gap between them cannot be bridged easily. It is so because pseudo-ethics have different parameters in different verticals. ...

Should you Cancel your Marketing Budget During Covid-19?

7Nov

By Linda AshokNo Comments

Marketing

Should you Cancel your Marketing Budget During Covid-19?

With the onset of the pandemic recession, marketing spend has seen a new low with Google and Facebook Ads. While layoff continues to rule, SMBs determine whether to cancel their marketing budget during Covid-19. The strategy may appear wise from a traditional perspective for many sectors, but it is also counterproductive to many businesses with long-term impact. Healthcare Marketing Healthcare is a sector where you can't defer your marketing plans at any cost. Healthcare companies invested in Covid-19 drug research and discovery need to have a strong marketing team to manage public relations and various promotional campaigns to make new drugs and old easily accessible. It is not only Covid-19 that's a concern now; other diseases, as usual, need as much focus. A cut in the marketing budge...

Why & How Speakers & Panelists can Help Host in Event Promotion?

7Oct

By Linda AshokNo Comments

Marketing

Why & How Speakers & Panelists can Help Host in Event Promotion?

Any successful event is a direct output of its event promotion strategy in which event panelists, speakers, and the host work together to achieve a wild audience. This collaboration is hard to witness. Most of the time, once a speaker is included in the event, there's a drastic dip in their enthusiasm for further involvement in the event's promotion. This attitude is not only a violation of the speaking contract if it has asked for promotional support already, but it is also a loss to the host and the speaker. The population of high-performing business executives spread across global SMEs is enormous! There is a lot of money that businesses invest in promoting their key decision-makers, and yet, only a few get the opportunity to make a public appearance. If you have received an opportunity...

Make Real Human Connection in Virtual Conferences

18Sep

By Linda AshokNo Comments

Marketing

Make Real Human Connection in Virtual Conferences

Make a real human connection in a virtual conference is not easy during the rule of the pandemic. While work-from-home gives a professional the necessary authority to accomplish their work and enjoy good freedom, it has marked susceptibility to loneliness and a sense of losing human connection. The power of authentic human connection cannot be emphasized enough in business dealings. Unfortunately, social distancing has made it hard to form a real human connection in virtual conferences and meetings. In this article, take five ideas to get real and receive real human connection in virtual conferences. 5 Simple Steps to Make Human Connections in Virtual Conferences Get some Research Done Virtual conferences allow you to meet people who may be familiar to you or strangers. Carry out thoroug...

Is it Time to Declare and Protect Global Digital Human Rights?

12Sep

By Linda AshokNo Comments

Marketing

Is it Time to Declare and Protect Global Digital Human Rights?

Digitalization and innovation in various sectors of the world now call for a revisit and declaration of global digital human rights. The urgency has developed because with digitalization becoming a "norm" in society, global digital human rights are vulnerable to high levels of violation. Technological advancement barely takes its impact on human capabilities into account, and so, it is our responsibility to filter digital human rights from digitalization and the fourth industrial revolution (4IR). While the fourth industrial revolution aims to correct mistakes or advance the past industrial revolutions, it is only right to legally consolidate the updated global digital human rights to compliment digitalization. The global digital human rights give individuals access to using compute...