Marketing

Ethical and Effective Strategies for Marketing in 2021
Marketing

Ethical and Effective Strategies for Marketing in 2021

Traversing through the internet's online space, we toggle between flashy videos to finding one's credo. We satiate our digital savor by buying products and downloading applications from shady advertisements. Unethical marketing is becoming a regular menace. The conventional rules are being flouted relentlessly and rampantly to increase digital reach and satisfy the end without any moral value attached to the means of achieving them. The junction of ethics and business is a breeding place for dispute and latent discords due to conflicts of interests, which is a permanent issue because the ads are engineered to mislead people and make money out of it. The ever-widening gap between them cannot be bridged easily. It is so because pseudo-ethics have different parameters in different verticals. ...
Should you Cancel your Marketing Budget During Covid-19?
Marketing

Should you Cancel your Marketing Budget During Covid-19?

With the onset of the pandemic recession, marketing spend has seen a new low with Google and Facebook Ads. While layoff continues to rule, SMBs determine whether to cancel their marketing budget during Covid-19. The strategy may appear wise from a traditional perspective for many sectors, but it is also counterproductive to many businesses with long-term impact.  Healthcare Marketing Healthcare is a sector where you can't defer your marketing plans at any cost. Healthcare companies invested in Covid-19 drug research and discovery need to have a strong marketing team to manage public relations and various promotional campaigns to make new drugs and old easily accessible. It is not only Covid-19 that's a concern now; other diseases, as usual, need as much focus. A cut in the marketing budge...
Why & How Speakers & Panelists can Help Host in Event Promotion?
Marketing

Why & How Speakers & Panelists can Help Host in Event Promotion?

Any successful event is a direct output of its event promotion strategy in which event panelists, speakers, and the host work together to achieve a wild audience. This collaboration is hard to witness. Most of the time, once a speaker is included in the event, there's a drastic dip in their enthusiasm for further involvement in the event's promotion. This attitude is not only a violation of the speaking contract if it has asked for promotional support already, but it is also a loss to the host and the speaker. The population of high-performing business executives spread across global SMEs is enormous! There is a lot of money that businesses invest in promoting their key decision-makers, and yet, only a few get the opportunity to make a public appearance. If you have received an opportunity...
Make Real Human Connection in Virtual Conferences
Marketing

Make Real Human Connection in Virtual Conferences

Make a real human connection in a virtual conference is not easy during the rule of the pandemic. While work-from-home gives a professional the necessary authority to accomplish their work and enjoy good freedom, it has marked susceptibility to loneliness and a sense of losing human connection. The power of authentic human connection cannot be emphasized enough in business dealings. Unfortunately, social distancing has made it hard to form a real human connection in virtual conferences and meetings. In this article, take five ideas to get real and receive real human connection in virtual conferences. 5 Simple Steps to Make Human Connections in Virtual Conferences Get some Research Done Virtual conferences allow you to meet people who may be familiar to you or strangers. Carry out thoroug...
Is it Time to Declare and Protect Global Digital Human Rights?
Marketing

Is it Time to Declare and Protect Global Digital Human Rights?

Digitalization and innovation in various sectors of the world now call for a revisit and declaration of global digital human rights. The urgency has developed because with digitalization becoming a "norm" in society, global digital human rights are vulnerable to high levels of violation. Technological advancement barely takes its impact on human capabilities into account, and so, it is our responsibility to filter digital human rights from digitalization and the fourth industrial revolution (4IR). While the fourth industrial revolution aims to correct mistakes or advance the past industrial revolutions, it is only right to legally consolidate the updated global digital human rights to compliment digitalization. The global digital human rights give individuals access to using compute...
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