Marketing

ZARA UK Fails 21-Year-Old Non-Binary Person a Safe Trial

4Jun

By News DeskNo Comments

Marketing

ZARA UK Fails 21-Year-Old Non-Binary Person a Safe Trial

Let's take a moment to discuss ZARA at Oxford, UK, as per a report in The Oxford Mail. I came across this post on my Linkedin timeline and was appalled to see many derogatory remarks on the 21-year-old Girogio who felt "dehumanised" on being turned down for a trial in the "women's" trial room in the absence of a gender-neutral trial room. ZARA UK Fails Non-Binary Person The post shared by some Linkedin user attracted many "dehumanizing" remarks from some* men, some* women, and some* people with disability. I was at a loss for words to see the lack of awareness and respect for a fellow human. I was amazed at how the women and people with disability reacted. Women who commented there remarked how can a nonbinary man ask for the women's trial room. It is a matter of safety! A veteran...

Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”

4Nov

By Linda AshokNo Comments

Marketing

Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”

Uber India is in the news and trending on Twitter for a very wrong reason, which has attracted massive criticism from Twitter users. The car rental and aggregator brand Uber (NYSE: UBER)in India is advertising its services using Hindu culture-sensitive advertisement copy. People reacting to the ad are not only from India but worldwide. The advertisement copy reads, "You are going to the beach to spread Grandpa's ashes; get your ride right." Twitter users are reacting to the ad with no action taken from the brand's end. This is not the first time; earlier, the brand also used "World Rental Health Day" to trend on Twitter in rhyme with "World Mental Health Day," a critical social concern. In India, the Hindu-Muslim is a favorite theme for all to exploit ...

A Case Study: Google Recruitment Marketing Gone Wrong

9Sep

By Linda AshokNo Comments

Marketing, United States

A Case Study: Google Recruitment Marketing Gone Wrong

There is a lot of talk about pursuing a degree or not. Every influencer, every successful entrepreneur, has either dismissed the need for a degree or canceled formal education altogether. This dilemma has plagued its target audience; the young impressionable minds. Here's a Startup to Enterprise exclusive report on Google recruitment marketing gone wrong. In 2022, in a viral post, BuzzFeed quotes Erica Rivera*, a Sr. Recruiter at Google, saying, "You have the degree that's what matters." In the full sentence quoted from TikTok to a query about professional summary, Rivera states, "Professional summaries can be great, especially for those looking to make a career change to a new industry. Also, a recruiter. I tell people to remove graduation dates. You have the degree that's what...

Digital Marketing Best Practices for Small Business Owners 2022

7Sep

By Linda AshokNo Comments

Marketing

Digital Marketing Best Practices for Small Business Owners 2022

The last few years noticed a global surge in registering eCommerce websites. We are not discussing giant business-to-business (B2B) stores but countless small business owners going digital. This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach. Social Media Marketing Depending on the small business's nature, i.e., B2B or B2C (business-to-customer), determine and prioritize your social platforms. B2B demands you go heavy on LinkedIn, followed by Twitter, Facebook, and Instagram. B2C demands you reverse the order, start f...

Globant Celebrates its Annual Women that Build Awards!

2Sep

By Linda AshokNo Comments

Marketing, United States

Globant Celebrates its Annual Women that Build Awards!

Launched in August 2022 is the third annual Women that Build Awards, which honors women worldwide who contribute significantly to science, technology, engineering, the arts, and mathematics. The awards were created by Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions (STEAM). The awards aim to encourage creativity and teamwork in the tech sector, celebrate diversity, and forge connections amongst women worldwide. Tech Entrepreneur, Digital Leader, Rising Star, Board Executive, and Techfluencer are the five award categories this year. Judging panels in Argentina, Brazil, Chile, Colombia, India, Mexico and the Caribbean, Peru and Ecuador, Spain, the United Kingdom, the United States and Canada, and Uruguay will d...

Quiet Quitting, a Turf or Trial? Industry Professionals Weigh in!

27Aug

By Linda AshokNo Comments

India, Marketing

Quiet Quitting, a Turf or Trial? Industry Professionals Weigh in!

There are just as many ways to define "quiet quitting" as there are experts, analysts, and opinion leaders who have written about it. But to understand this old trouble in a new label means an employee is no longer willing to put in the extra effort their employer has come to anticipate from them. With that in mind, we need clarity on the root causes than a precise definition. What causes someone to finally reach their breaking point and establish firm limits on the level of commitment they previously felt driven to give? There is no single correct response; there are many possible ones. According to the AVP of Brand Partnership at Qube Cinema Technology, Mayank Sehgal, the idea of quiet firing and quiet quitting is very old. He says, "In India, quiet firing and quitting have existe...

Be a Social Media Influencer, Blue Verification Badge for Sale!

12Jul

By Manaswini TripathyNo Comments

Marketing

Be a Social Media Influencer, Blue Verification Badge for Sale!

The red, yellow, and green are traffic signals, while the blue verification badge is the eponymous social signal for influencers. A blue verification badge or blue ticks are symbolic of verified social media accounts on sites like Twitter, Facebook, and Instagram. As per these social networking platforms, blue ticks mark the authenticity of an account and the user of social prominence. Blue Tick: Social Verification Market In this story, you'll learn about a new underground social verification market that can get you a blue verification badge. You can buy blue ticks to boost your brand. These underground companies charge social media verification fees ranging from Rs 30,000 to Rs 1 lakh in India. Thought about having a verified profile with a blue tick? Now is the time. On paper, T...

An Introduction to How Marketing Funnels Work in 2022

17Jun

By Linda AshokNo Comments

Marketing

An Introduction to How Marketing Funnels Work in 2022

For businesses, using a marketing funnel is a powerful way to organize and focus their marketing efforts. It starts with a basic understanding of how marketing funnels work and how businesses must optimize their efforts at each funnel stage to achieve their goals. The 4-Stage Digital Marketing Funnel Awareness Consideration Conversion Loyalty In the long transition from a traditional marketing funnel to a digital marketing funnel, the latter has undergone revisions to reflect the business, technology, and even customer behavior changes. A thorough understanding of how marketing funnels work is mandatory for every digital professional. A Brief History of the Evolution of the Marketing Funnel How is ToFU related to a marketing funnel? ToFU (not the bean curd product)...

In the Next 10 Years: Future e-Commerce Trends

16Jun

By Linda AshokNo Comments

Marketing

In the Next 10 Years: Future e-Commerce Trends

Marketplaces, payment services, and massive ramping of shipping and distribution networks have contributed to the success of e-commerce since the advent of the web. Here we examine how the future of e-Commerce trends is likely to evolve over the next ten years. Future Trends for e-Commerce No one can predict which innovations will be in use in the future with certainty today. However, there are some notable e-commerce trends: Smaller stores focusing on a single product type Providing customers with memorable and immersive experiences Innovations in the delivery and distribution of goods Customization & Personalized Service Most online purchases will almost certainly continue to be made through large, well-known retailers and marketplaces. In the future, smaller ret...

A No BS Blog Content Style Guide that Saves & Makes Money

15Jun

By Linda AshokNo Comments

Marketing

A No BS Blog Content Style Guide that Saves & Makes Money

For B2B or B2C content writers and startup founders, here's the ultimate blog content style guide to standardize the editorial process. This blog content style guide helps with Search Engine Optimization or SEO requirement. You don't have to pay another SEO expert to optimize your article after your content developer has provided you with the article. This standard is applicable for blogging for businesses across domains and industries. Blog Content Style Guide Google Keyword Research: Use Google Keyword Research to find key phrases that people search with your main industry keyword. Text Length: The required text length is a minimum of 450 and a maximum of 500 words Paragraph Structure: 500 words= Intro and Conclusion of 50 words each and the remaining 400 words divide...