Friday, May 20

Marketing

Introduction to Google Analytics 4: Things you Didn’t Know
Marketing

Introduction to Google Analytics 4: Things you Didn’t Know

The new Google Analytics 4 is a much-anticipated development for website analysts. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. With people's online journeys becoming more complex and spread over several platforms or devices, Google decided to phase out the existing Google Analytics and start with Google Analytics 4. As per Google, the new G4 is privacy-minded as data collection and processing are increasingly gaining focus.  Universal Analytics will be available till July 1, 2023, after which it will stop processing all data. But experts say that web admins should not delay so long and start now with the new G4 analytics to start collecting data. Historical data is important to document a website's grow...
What’s in a Salesforce Transparent Pricing Policy for Startups?
Marketing

What’s in a Salesforce Transparent Pricing Policy for Startups?

In 2022, Salesforce has reported total fiscal revenue of $26.49 billion. It is 25% year-over-year and 24% in constant currency. The company generated $24.66B from subscription and support revenues for the year, up by 23% year-over-year. Other revenues & professional services are reported to be $1.84B, which is 44% year-over-year.  Quoting Salesforce's FY2022 revenue serves our purpose as it helps startups and emerging enterprises learn a few lessons from the world's biggest and most profitable software company. Now arguments are expected as we compare average startups to an enterprise giant Salesforce with billions in revenue earned by smart employees. But here's the thing that defines the above speculations. To begin with, it is Salesforce's transparent pricing policy, an i...
Google Web Stories Feature on the Swell with High User Metrics
Marketing

Google Web Stories Feature on the Swell with High User Metrics

The Web Stories Product Manager at Google, Vamsee Jasti, mentioned in a blog post about the global reception of Web Stories as a feature from publishers worldwide. According to Jasti, "Over 20 million Web Stories are already online, with 100,000 new Stories being added daily. And people on 6,500 new domains have published Web Stories since October 2020."   From this, WordPress publishers can infer how using Web Stories can quickly and easily create compelling visual narratives with engaging animations and tappable interactions for the web. It is a whole new immersive experience for readers. After all, why should cringe consumers on Tiktok, Instagram, and Facebook have all the fun?  https://startuptoenterprise.com/how-google-search-works/ Benefits of Web Stories With the Web Stories for...
Stop Thinking How Google Search Works! We’ve Got you Covered!
Marketing

Stop Thinking How Google Search Works! We’ve Got you Covered!

Are you starting with a new website? Congratulations! With a new website, you can start a new business, blog, or simply a static link-in-bio sort of resume for job applications. Whatever you plan, the idea is Google Search should yield your website in search results based on the content of your website. So, here's how you can figure Google Search Works for you! Google Search engine crawls every old and new website. It crawls information from various sources, including: Websites & Blogs Google My Business and Maps Google Sites & Directories Public Internet Databases & Anywhere Google Search spiders can crawl! Here, you will learn how Google Search crawls your website and the steps Google follows to generate search results for your site! Google Page Cr...
The Legitimacy of Influencer Marketing & What You should Know!
Marketing

The Legitimacy of Influencer Marketing & What You should Know!

Influencer marketing is a lucrative career given rich brand collaborations & exposure! Because influencers have developed trust with their audience, brands reach out to them. Influencers promote products and collaborate with brands to gain more exposure and earn five to six figures. Interestingly, there is still the uninitiated mindset asking if it is legit? So, if you are new to this concept and have questions, here's your ultimate guide! The World of Influencer Marketing Influencer marketing is the act of milking influence to make sales. A well-known personality helps a brand promote its brand in exchange for cash. It's well-known that it helps influencers and brands form stronger bonds with their audiences and generate more engagement and collaborations. It also facilitates th...
Creator Fund 2021: TikTok, Snapchat, YouTube, Facebook, Spotify
Marketing

Creator Fund 2021: TikTok, Snapchat, YouTube, Facebook, Spotify

Marketing has evolved; the new Creator Fund rewards the influencer community that returns influence to the platform they create! Today, digital media creators need not create without any monetary compensation, no matter how difficult it is to share the creator fund. Each platform has its own allocated creator fund over and above the ad revenue and other direct sales opportunity influenced by creators. In 2021, a creator is an invincible part of the creator economy, no matter how advanced technology can deep fake anything.  TikTok Creator Fund  The TikTok Creator Fund 2021 is an opportunity for the best and the brightest creators on TikTok. TikTok, to encourage new talent and support the existing community of creators who spend day and night making TikTok a place of instant entertainm...
Thereabouts™ by JCPenney Enters Adaptive Fashion Market for Kids
Marketing

Thereabouts™ by JCPenney Enters Adaptive Fashion Market for Kids

Thereabouts™ by JCPenney is a responsible, adaptive fashion line for kids exclusively available through JCP.com & brand outlets. Thereabouts™ factors in adaptive clothing for children with disabilities. This line of adaptive clothing is designed with care to accommodate various treatment procedures, such as pants with an opening for a dialysis catheter. According to Coherent Market Insights (CMI), the global adaptive clothing market is valued at US$ 4,226.1 million by 2027, at a CAGR of 15.4% during 2020-2027. Fashion should be inclusive, particularly when it is children's fashion; the market got to be more inclusive. JCPenney's private label brand, Thereabouts™, minds the market and therefore endeavored to make their new kid's clothing line accessible to children with disabilities....
“Unite by Emotion” with Athletes at Tokyo Olympics 2021
Marketing, MEA & Japan

“Unite by Emotion” with Athletes at Tokyo Olympics 2021

I'mbesideyou Inc. to launch a unique sports campaign, "Unite by Emotion," to help the world visualize support and cheers for their favorite athletes. Earlier this year, the multimodal AI analytics and online communication firm founded by Shozo Kamiya raised ¥115,000,000 in seed funding from Beyond Next Ventures and Japan Finance. According to news syndication, the global "Unite by Emotion" campaign for Tokyo Olympic 2021 launches on July 23, 2021. People around the world can communicate their best wishes and cheers to their favorite athletes online. The campaign appears to be strategically designed to offset sports lovers unable to watch the Olympics in person. "Unite by Emotion" will allow people to visualize the cheers of people worldwide through Artificial Intelligence (AI). I'mbesi...
Semrush Wins at Global Search Awards 2021: Will it Subsidize Cost?
Marketing

Semrush Wins at Global Search Awards 2021: Will it Subsidize Cost?

Semrush Holdings Inc (NYSE:SEMR), or your favorite Semrush, has won at the Global Search Awards 2021, the Best Global SEO Software Suite. For digital marketers who have been advocates of the visibility management and marketing SaaS platform, they can now truly celebrate their eye for the impact made in PPC, SEO, and content marketing through SEMRush. It is not the first time that Semrush has won an award. Previously, the company won many other honors, including wins across European Search Awards, US Search Awards, UK Search Awards and MENA Search Awards between 2017-2020. For Olga Andrienko, VP of Brand Marketing at Semrush, this win is to the users who leveraged the platform for good. Andrienko further adds how Semrush has become indispensable for marketers who courageously navigated ...
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