Editorial

H&M Pulls School Ad “ACCUSED” of Sexualising Young Girls
Editorial, Marketing

H&M Pulls School Ad “ACCUSED” of Sexualising Young Girls

  Fashion giant H&M has pulled a controversial advert for school uniforms after being accused of sexualising young children with a “highly inappropriate” caption. The ad featured an image of two girls of primary school age in pinafore dresses with the slogan: “Make those heads turn in H&M’s Back to School fashion.” The retailer has now withdrawn the ad and apologised. In an uproar of backlash on social media, users expressed their concern about the ad, with one describing it as “H&M sexualising children” and another labelling it “inappropriate”. The Independent Yesterday, when I learned that H&M Australia had to revoke their ad (see image) for “sexualizing” children and issue an apology. I was at a loss for words. Whether it is ads, business, or anyth...
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