From this, WordPress publishers can infer how using Web Stories can quickly and easily create compelling visual narratives with engaging animations and tappable interactions for the web. It is a whole new immersive experience for readers. After all, why should cringe consumers on Tiktok, Instagram, and Facebook have all the fun?
Benefits of Web Stories
With the Web Stories format, you have all the tools you need to connect with your audience on the open web by using the storytelling potential of your content. You can, for example:
- Drive Content Engagement: Web Stories make storytelling easy and visually compelling, attracting a better engagement rate.
- Go Creative without Compromising on Brand: Web Stories provide preset but flexible layout templates, standardized UI controls, and sharing and follow-up content components.
- Diversify Distribution Ecosystem: Web Stories is platform-agnostic, and as a part of the open web, they are shareable across sites and apps.
- Fetch Analytics: Supports analytics and bookend functionality for viral distribution and monetization.
- Capitalize on Short Attention Span: With a short viewer attention span, leveraging Web Stories helps deliver the message visually.
- Hook your Viewers with Immersive Storytelling: Web Stories creates a capsule environment of immersive storytelling, so you have your reader’s full attention.
- Monetize your Creation: Web Stories allow publishers to monetize via affiliate links. Advertisers can use Stories to reach a new audience through storytelling.
Edit it on WordPress
WordPress’s Web Stories editor combines a wide range of storytelling skills into a simple-to-use WYSIWYG editor. You can use the following features right out of the box:
- You can quickly manage the story production process with the help of a graphically rich and intuitive dashboard.
- Page layouts that are beautiful and expressive help you get your story-creation process off to a fast start.
- Easy-to-use drag-and-drop functionality makes it simple to put together engaging Web Stories.
- Media library access from the plugin dashboard allows you to quickly and easily gather your images and other media assets when working on your articles in WordPress
- Easily customize your stories’ look to your content strategy with a default color palette and text style that you may change as needed.
You can build visual narratives with tappable interactivity in WordPress’ Web Stories editor and share them over the web or embed them in your current content strategies by using the editor. Web Stories belong to the open web, not to a specific closed ecosystem or platform, so the stories you create are truly yours.
The Discover section of the Google app now prominently features Google Web Stories, which over 800 million people see each month. Users in the United States, India, and Brazil have dedicated Google Web Stories carousel at the top of Discover. Additionally, Web Stories will be rolled out to other Google products in new regions shortly.
Everyone can benefit from Web Stories! Take advantage of the Web Stories format if you are a web publisher or content creator who wants to improve the quality of your content strategy and provide value to your users and increase your chances of long-term success.