Manaswini Tripathy, Author at StartuptoEnterprise

Indian Digital Payment Platforms: Who’s got the Winning Genes?

12Jun

By Manaswini TripathyNo Comments

Business

Indian Digital Payment Platforms: Who’s got the Winning Genes?

To build a cashless economy, the Indian government welcomed a band of digital payment platforms. These digital payment platforms used the UPI payment method to accelerate digital transformation. Furthermore, the nationwide lockdown imposed in 2020 due to the outbreak of COVID-19 skyrocketed digital payment as a safe and secure choice. The value of UPI transactions increased by 105% during the lockdown period. According to Statista, in February 2021, India's unified payments interfaces (UPI) operators recorded 2.3 billion online payment transactions worth more than four trillion rupees. Although this was a minor decline from January 2021, it still represented a year-over-year increase of nearly 70 percent in transaction volume. PhonePe has a 42.5 percent stake of the 2.3 billion transaction...

These 7 Pride Campaigns by Global Brands Articulate Inclusive Marketing

4Jun

By Manaswini TripathyNo Comments

Marketing

These 7 Pride Campaigns by Global Brands Articulate Inclusive Marketing

Through inclusive marketing, companies worldwide have continued to showcase their commitment to diversity, integration, and other problems affecting the LGBTQIA2S community. The Covid-19 pandemic has disrupted several celebrations in 2020 and the first half of 2021. However, brands have sought to secure the essence of Pride Month through creative ad campaigns. Inclusive advertising and marketing are also an attempt to expose society to the community to become more accommodating. LGBTQIA2S centric marketing strategies aspires for authenticity, advocating and supporting the population, whether by promoting underrepresented voices or partnering with LGBTQIA2S non-profits. Before we witness and analyze 2021’s best ad campaigns, here are seven marketing campaigns from around the world that act...

National Pride Month: 7 Global Startups by Non-Binary Founders

3Jun

By Manaswini TripathyNo Comments

Business

National Pride Month: 7 Global Startups by Non-Binary Founders

Every year, cities such as Amsterdam, Chicago, London, Mexico City, New York, Paris, San Francisco, and São Paulo commemorating the Stonewall riots, celebrate National Pride Month to advocate for the human rights of the LGBTQIA2S community. Also known as Gay Pride, thousands of people participate in the National Pride Month, honoring the LGBTQ+ population and their right to a meaningful existence. Pride is about people that come together to demonstrate and celebrate how far gay rights have progressed. Countries such as Jerusalem, Moscow, and Warsaw reserve resistance to the LGBTQIA2S community even today. The Indian subcontinent and countries with conservative religious mindsets continue to criminalize and discriminate against the non-binary people at work and in society. The history of ...

Delivering Happiness-as-a-Service, India’s Growth Bound Gifting Startups

2Jun

By Manaswini TripathyNo Comments

Business

Delivering Happiness-as-a-Service, India’s Growth Bound Gifting Startups

What is Happiness? No, we don't want to drive you into a philosophical crisis. Let's take simple examples; perhaps ice cream for a 5-year-old, first-job success for a 22-year-old, and listening to old music on a rainy day for an older person. If Happiness were an exo-planet, it has made the whole world plan a civilization on it. According to the World Happiness Report 2021, Finland and Iceland are the happiest countries, while Afghanistan and Zimbabwe are at the bottom. In the meantime, India is positioned 139th out of 149 countries. The study looked at the impact of Covid-19 and also how people have coped around the world. On May 29, 2021, the Happiness Research Institute, a think tank on well-being, Happiness, and quality of life, created and introduced The Happiness Museum. A museum...

25G PON Internet is Here! Is DoT Ready for the Breakthrough?

1Jun

By Manaswini TripathyNo Comments

Technology

25G PON Internet is Here! Is DoT Ready for the Breakthrough?

The invention of the Internet was meant to empower the world by offering everybody a voice and unifying the political, business, and social playing fields. Currently, 4.6 billion people utilize the Internet, transmitting huge amounts of data across the Internet. It has connected the world while narrowing national, social, and economic boundaries. The Internet has opened the door to a digital world by establishing an alternate realm. An environment in which social conventions are changing. Indians now have access to 4G internet at the world's cheapest rate of around Rs 20 per GB of data. There are over 600 million Indian internet users, the second biggest in the world. The Proximus-Nokia 25G PON While India dreams to deliver 5G to the country, the rest of the globe is heading towards...

From LockerGoga to 16 Conti Ransomware: Hackers Take no Chill

26May

By Manaswini TripathyNo Comments

Cybersecurity, Technology

From LockerGoga to 16 Conti Ransomware: Hackers Take no Chill

Last year, we did an article on Nordic SMEs Enjoy Hygge Amidst Global Cybersecurity Threat and covered extensively on the LockerGoga ransomware. We discussed the uniqueness of the strain and how only a handful of expensive anti-malware products can detect and neutralize the LockerGoga. We recommended how Nordic SMEs should be ready to bear that cost over entertaining ransom attackers in any manner. It is March 2021, and Colonial Pipeline, United States' largest gasoline pipeline, has been shut down following a new ransomware attack. It threatened to roil energy markets and disrupt the delivery of gas and diesel to the East Coast. Colonial is a major thoroughfare for the eastern side of the United States. It has a capacity of around 2.5 million barrels per day on its system from Houston...

Is Space Tourism your Chance to Work from Space during Covid-19?

25May

By Manaswini TripathyNo Comments

Business

Is Space Tourism your Chance to Work from Space during Covid-19?

Another niche of the aviation industry is space tourism. It aims to provide visitors with the opportunity to become astronauts and fly to space for recreational, leisure, or business purposes. Almost every aspect of current space tourism and vehicle production is focused on extensions of current rocket launch vehicles and rocket plane development. Space tourism is incredibly expensive; only a small portion of the population can pay for a space experience. View of Earth from space, weightlessness, high-speed, extraordinary experience and scientific contribution are some of the primary motivations behind space tourism. Deflower your Virgin Galactic Thoughts for Space Tourism On May 22, 2021, Virgin Galactic completed its first spaceflight. VSS Unity, the company's spacecraft, was brought t...

21May

By Manaswini TripathyNo Comments

Marketing

Black Lives Matter: The New Currency for Enterprise Brand Marketing

The inhumanity of white supremacy is evidenced in the death of US citizens George Floyd, Breonna Taylor, Ahmaud Arbery, and Elijah McClain. The world took it by storm and staged a six-week global protest mobilizing businesses to rethink their community presence. Reputed brands queried if they could alleviate the misery through positive marketing initiatives. In one such initiative, the marketing bigwigs of consumer corporates leveraged Black Lives Matter to forge a positive social sentiment. More and more brands started to actively contribute to change instead of using it as a marketing ploy. After George Floyd's unfortunate death, companies big and small pledged to make useful contributions to the black community. Adidas US pledged to fill in 30 percent of all their positions with black ...

Google AI Family Welcomes New LaMDA Natural Language Model

20May

By Manaswini TripathyNo Comments

Technology

Google AI Family Welcomes New LaMDA Natural Language Model

When it comes to research and development, Google's got standards. The new LaMDA Natural Language Model is a fine example of that! AI has revolutionized technology across industries and solved many of humanity's challenges. Some of the recent breakthroughs in the AI industry are chatbots, smart automobiles, and IoT gadgets. AI's efficiency removes redundancy. It frees humans by automating tedious or risky work, allowing them to focus on more creative work. It aids time management to accommodate adequate time for interpersonal interactions. We have three tech giants, Amazon, Microsoft, and Google, as key leaders in the AI sector. At Google, AI has helped them transition from a mobile-first to an AI-first environment. Every day Google products such as Google search, Google Maps, Google Phot...

Facebook Warned for Breaching EU WhatsApp Data Privacy

15May

By Manaswini TripathyNo Comments

Business

Facebook Warned for Breaching EU WhatsApp Data Privacy

Germany has warned Facebook of breaching EU WhatsApp data privacy. Facebook explains the "fundamental misunderstanding." Data privacy at Facebook has always been an issue. Several revelations disclose that big organizations harvest users' data for targeted advertisements, especially political advertising from Facebook. The social media platform has over a ten-year track record of events exposing ineffective data privacy protection policies. The most recent incident stands out because of the large number of accounts that were hacked. Personal information from over half a billion Facebook users in 106 countries was leaked online. Over 32 million accounts were compromised in the United States, 11.5 million accounts in the United Kingdom, and 6 million in India. The leaked data is used to sen...