Monday, May 16

Author: Manaswini Tripathy

Non-Fungible Token or NFT for the Creator Economy
Crypto & NFT, Technology

Non-Fungible Token or NFT for the Creator Economy

A Non-Fungible Token or NFT erupted in 2021, with virtual currency enthusiasts and traders scrambling to get a piece of the action. NFTs first came into existence in 2015, with the first few projects launching in 2017. Unique items, such as collectibles are sold online using NFTs. Because each piece is one-of-a-kind and cannot be duplicated, NFTs create exclusivity, making them attractive to collectors, artists, and other vendors. Several musicians and multimedia artists have recently explored the NFT sector to sell their creations as collectibles or art. WazirX, a cryptocurrency exchange in India, has officially launched India's first NFT platform.  Notable NFT Transactions New billionaires have emerged due to the bitcoin boom, and they are exploring other cryptocurrencies to invest th...
As PharmEasy Acquires Thyrocare, Bear Hugs NSE 9.05%
Business

As PharmEasy Acquires Thyrocare, Bear Hugs NSE 9.05%

Coinciding with Pride 2021, as PharmEasy acquires Thyrocare, we see how the Indian healthtech sector is estimated at a $2.7 billion market growth by 2023. As fortune favored the industry, we see Covid-19 has incredibly boosted the sector with a massive proliferation of online pharmacies. Regular medical shops that had plans to stay offline now popped up to deliver medicines at the doorstep in abidance with the law of social distancing. The pharmaceutical industry regained the spirit to dominate peers with the advent of the pandemic. The 20-Year-Old Thyrocare Thyrocare Technologies Limited was established on January 28th, 2000. The brand is one of India's most well-known diagnostic chains, offering a wide range of medical diagnostics and test profiles aimed at early detection and treatmen...
In the Indian Startup Scene, these 10 Startups Play it Slow & Steady
Business

In the Indian Startup Scene, these 10 Startups Play it Slow & Steady

The Indian startup scene has witnessed tremendous growth in the last several years, accounting for 38 unicorns (companies valued at more than $1 billion) already. According to the Economic Survey 2020-21, the government has acknowledged 41,061 startups as of December 23, 2020. The government has taken several steps to help startups, including startup advocacy, standardization of regulations, offering income tax exemptions, and establishing a fund of Rs 10,000 crore by the Small Industries Development Bank of India (Sidbi). India offers many opportunities to test novel concepts at affordable prices due to low labor expenses and high skill levels. Here is our shortlist of the top ten startups across industries mobilizing global businesses in ways we hope they’ll be among the most sought-afte...
After Spotify’s Greenroom, Facebook Launched Live Audio Rooms
Marketing

After Spotify’s Greenroom, Facebook Launched Live Audio Rooms

Social media and digital platforms seem to be experiencing peer pressure, with digital communication transitioning to audio format. The format is pulling back erstwhile social media users and helping Social media and digital platforms monetize comfortably. The shift of audio consumption from radio to mobile streaming intensified as COVID-19 disrupted the lifestyle of people spending more time indoors and less time in cars listening to music.   No More Passive Social Post   Initially, the rise of social audio is led by Clubhouse. The invite-only, audio-only app, combined with rich media and PR publicity and its new method of connecting people, resulted in accelerated growth. It drove companies like Facebook, Twitter, and Spotify to create or buy similar audio products in less than a year...
Koo Founder Aprameya Radhakrishna Rebrands India a Product Economy
India, People

Koo Founder Aprameya Radhakrishna Rebrands India a Product Economy

In recent years, the Indian startup ecosystem has exploded in popularity due to large funding, consolidation efforts, developing technology, and a rising local market. From over 3,000 startups in 2014 to a projected more than 11,000 by 2020, the data show that this is not a modern phenomenon. Here we have Aprameya Radhakrishna, a successful entrepreneur who has seen it all. He is right from working for someone else to developing three startups and being his boss - unfolding Aprameya Radhakrishna's story. Radhakrishna graduated from the National Institute of Technology (NIT) in Karnataka with a Bachelors's degree in Engineering in Electronics and Communication. He holds an MBA degree from the Indian Institute of Management(IIM), Ahmedabad, in General Management. Co-Founder and Chief Exec...
A Ransomware Tax Relief up to $16,28,000 for Colonial Pipeline?
Business

A Ransomware Tax Relief up to $16,28,000 for Colonial Pipeline?

In 2020 and 2021, there has been a surge in ransomware attacks across the world in different working sectors. A complex mix of geopolitical and cybersecurity issues is driving this trend. Ransomware attacks have become exceedingly simple to carry out, and payment options have become even more enticing to cyber criminals. Meanwhile, as organizations become more reliant on digital infrastructure and more willing to pay ransoms, the motivation to break in is increasing.  From 2021 to 2028, the global cybersecurity market is predicted to grow at a CAGR of 10.9 percent, from USD 167.13 billion in 2020. The growing presence of cyber-attacks is responsible for the market's rise. Over the last few years, the number and severity of cyber frauds and offenses have escalated, resulting in massive loss...
Digital Afterlife Industry: 10 Global Startups Keep you Alive after Death
Business

Digital Afterlife Industry: 10 Global Startups Keep you Alive after Death

Data is the new oil, and commercial enterprises recognized it already. So, when a social media user passes away, their accounts are retained and memorialized. While it is seen as proof of sentiment for a deceased user, it is actually the platform's strategy to maintain platform traffic. The traffic invited by a user's demise is traffic that a platform sells to its advertisers (Facebook 2016). Besides tech giants like Twitter and Google, there's a noticeable surge in startups serving the Digital Afterlife Industry (DAI) over the last ten years. These startups either capitalize on the digital remains of a deceased Internet user or act as a prosthetic extension of the life of a deceased Internet user. Rude as it may sound, the Digital Afterlife Industry is at least some hope for a dying perso...
Social Media Vs. Government: Who Kills Freedom of Speech Better?
Business

Social Media Vs. Government: Who Kills Freedom of Speech Better?

The political scenario around the world has evolved quite a bit in the last few years. Social media has become a significant force in political campaigns and shaping the public's opinion. Confirmation bias is one of the underlying processes at play on social media. This is especially true when it comes to sensitive issues, such as politics. Recently, all social media platforms refused to comply with India's Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Twitter v/s India  The Ministry of Electronics and Information Technology has established a new regulatory and supervisory mechanism for social media platforms, which encompasses the requisite to assign a resident grievance officer as part of a wider grievance redressal mechanism, active monitor...
Are we Counting on these Indian Women in Real Estate?
India, People

Are we Counting on these Indian Women in Real Estate?

The real estate industry in India has been largely a playfield for the male. It is hard to come across a woman broker, and the experience is telling if you are in Mumbai searching for rental properties. The various Facebook groups dealing in real estate are a notorious gathering of shady middlemen with no level of professionalism. Big real estate giants in India prefer recruiting male candidates for the fieldwork because the notion is women can't get through the sweat and grind construction site or the intelligence of investment decisions. So, is the Indian real estate scene so bleak for women? Gather up, here we are with a brief profile of six Indian women in real estate, marking a big dent with their professional ingenuity. Ready? Manju Yagnik Manju Yagnik is the Vice-Chairperson o...
Indian Digital Payment Platforms: Who’s got the Winning Genes?
Business

Indian Digital Payment Platforms: Who’s got the Winning Genes?

To build a cashless economy, the Indian government welcomed a band of digital payment platforms. These digital payment platforms used the UPI payment method to accelerate digital transformation. Furthermore, the nationwide lockdown imposed in 2020 due to the outbreak of COVID-19 skyrocketed digital payment as a safe and secure choice. The value of UPI transactions increased by 105% during the lockdown period. According to Statista, in February 2021, India's unified payments interfaces (UPI) operators recorded 2.3 billion online payment transactions worth more than four trillion rupees. Although this was a minor decline from January 2021, it still represented a year-over-year increase of nearly 70 percent in transaction volume. PhonePe has a 42.5 percent stake of the 2.3 billion transaction...
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