Friday, April 26

Author: Manaswini Tripathy

Mobile Advertisement Industry: Apple is a Threat to Facebook & others
14May By Manaswini TripathyNo Comments
Business

Mobile Advertisement Industry: Apple is a Threat to Facebook & others

Apple is looking to expand its mobile advertising platform alongside its implementation of the App Tracking Transparency (ATT) privacy policy. Both the initiatives pose significant commercial barriers to other mobile ad platforms and are likely to reduce their business performance. Apple, with ATT and expanding its advertising business, is severely undermining other advertising platforms, particularly Facebook. Apple's implementation of a privacy policy effectively breaks the mechanism that those platforms use to target ads. In simple terms, Apple broke into Facebook's bank in broad daylight, stole its most valuable resource, and left the scene, all while claiming the righteous goal of giving consumers privacy controls.  In this case, Apple used its power to its advantage. ATT enables user...
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National Technology Day 2021: The Thug Life of PM Modi as a Scientist
11May By Manaswini TripathyNo Comments
Technology

National Technology Day 2021: The Thug Life of PM Modi as a Scientist

Remember in 2014, when India's Prime Minister Narendra Modi remarked, "The climate has not changed. We have changed." He explained that God creates this world, and it will find a way to "balance on its own." A Prime Minister making such an absurd remark splays open his take on power cuts in rural India, lack of sanitation, the plight of migrant workers, and among scores of others, the current Covid-19 crisis that has got the poorest country to donate to us. Anyway, here's what PM Narendra Modi, as a scientist, actually meant; climate change is real. As per the Global Climate Risk Index 2021, India stands in the seventh position in the top 10 most affected countries by climate change in 2019. In India, the monsoon season lasted a month longer than usual in 2019. Between June and the end of ...
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Social Media Shadowban or Account Removal, What’s your Poison?
11May By Manaswini TripathyNo Comments
Marketing

Social Media Shadowban or Account Removal, What’s your Poison?

Typically, social networking sites run on 'attention.' But a shadowban on social media is limiting the impact of creator-generated 'attention' without interfering with their ability to post or interact with their network. A creator shadowbanned on social media is not aware of the sabotage. They can send messages, add new followers, or respond to other people's posts. However, their activities and usernames may not appear in searches or feeds. Social media platforms argue that they aim to reduce the spread of fake news and offensive content. Unfortunately, fake news and offensive posts seem to still be prevalent on the sites, and a significant number of accounts have been mysteriously banned for no apparent reason. Reportedly, in 2017, several photographers, writers, and influencers recorde...
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Pharmaceutical Companies on Covid-19: Profit, Patent, & Population Health
5May By Manaswini TripathyNo Comments
Business

Pharmaceutical Companies on Covid-19: Profit, Patent, & Population Health

Why did pharmaceutical companies choose to research, produce, & distribute multiple Covid-19 vaccines instead of a singular non-patented drug? Why, now, are these pharmaceutical companies eventually partnering with their peers only for regional warehousing or local end-to-end supply chain? Why again Bill Gates disapproves of patent access to "poor countries" and Ron Klain acts smart? In the beginning, the biopharmaceutical and biotechnological companies took it as a challenge to produce their first Covid-19 vaccination instead of considering a singular, non-patented drug that helps build a global immunity shield against all strains of the novel coronavirus. Of course, that helped diversify the market, and consumers chose to pick their brand of the vaccine shot. But somewhere, did it al...
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Is Meme Marketing the New Go-To Strategy for Consumer Brands?
3May By Manaswini TripathyNo Comments
Marketing

Is Meme Marketing the New Go-To Strategy for Consumer Brands?

A successful digital marketing strategy must include search engine optimization (SEO), pay-per-click advertising (PPC), web design, content marketing, social media marketing, email marketing, and marketing analytics. But have you ever considered using humor as part of your strategy? Why not make your customers laugh while selling your content? Yes, we're talking about memes, and let's look at why they're so important right now.  Since memes have become a global language, the digital world is shifting toward a faster adoption of meme marketing through social media channels such as Instagram, Facebook, and Twitter. According to research, social media sites had over 326.1 million social media users in 2018. By 2023, the number is projected to hit 448 million. It has the largest number of user...
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6 Food-Tech Startups on Lab-Grown Meat for Vegetarians to Consider!
29Apr By Manaswini TripathyNo Comments
Business

6 Food-Tech Startups on Lab-Grown Meat for Vegetarians to Consider!

Cell-cultured or lab-grown meat and fish are meat and fish produced in-vitro in laboratories than in the slaughterhouse. It is a form of tissue engineering through which a single cell is cultured to a full-grown loaf of meat. The cell culture methodology for meat was designed with clinical applications in mind. Professor at Maastricht University and founder of Mosa Meat, Dr. Mark Post, was the first to demonstrate the principle of cultured meat in 2013. He created the first burger patty from culturing animal cells. In the early 2000s, academicians tried testing the same processes for fish as a possible sustainable source of protein for astronauts leaving on a four-year mission to Mars. Benefits of Lab-Grown Meat and Fish Lab-grown meat and fish are a great respite for the animal kin...
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Top 5 Big Tech Lawsuits in 2021 on Data Dominance & Abuse
28Apr By Manaswini TripathyNo Comments
Business

Top 5 Big Tech Lawsuits in 2021 on Data Dominance & Abuse

While lawsuits against large tech companies are not a new phenomenon, their increased frequency indicates a shift in government attitudes and the general regard of people toward data usage, privacy, and security. Learn about the top five big tech lawsuits in 2021 on data dominance & abuse. Learn how data is controlled, compromised, and concealed! The following are five major technology companies that comprise the list of the top five big tech lawsuits in 2021. Facebook In 2019, Facebook was sued in Europe for a massive data breach. Recent investigation reveals that the data breach let out information of 533 million users for free download. Digital Rights Ireland (DRI) has announced a "mass action" against Facebook. Based on European Union's General Data Protection Regulation (GDPR), D...
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A Beginner’s Guide to the Fascinating World of Cryptocurrency
22Apr By Manaswini TripathyNo Comments
Crypto & NFT, Technology

A Beginner’s Guide to the Fascinating World of Cryptocurrency

What is this hype around cryptocurrency? Why is everyone going gaga over it? Well, a cryptocurrency is a digital currency for the purchase of goods and services. The regulated currency ($, ₹, £) is converted into tokens, and by leveraging the decentralized blockchain methodology, users transact securely in the unregulated marketplace, such as casinos or the dark web. Today, 2.8 million to 5.8 million global cryptocurrency users publicly trade in more than 4810 (CoinMarketCap entries) different cryptocurrencies. The exponential success of this virtual currency is credited to Bitcoin (BTC)—the world's largest cryptocurrency. The total crypto market volume of April 22, 2021, is $206.31B. In India, as of Apr 22, 2021, 1 Bitcoin equals INR 40,22,284.91!  Top 5 Most Common Cryptocurren...
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Bound by Rules? The 2021 ASCI Guidelines for Influencers
21Apr By Manaswini TripathyNo Comments
Marketing

Bound by Rules? The 2021 ASCI Guidelines for Influencers

Do you pay attention to social media influencers? Is their "content development" influencing your lifestyle choices? Is it true that they are promoting multiple brands in the same category? Does that perplex you? The Advertising Standards Council of India brings to you the 2021 ASCI Guidelines for Influencers. With the digital revolution and the rise of social media platforms, viewers now have an abundance of options for consuming advertisements. The distinction between advertisements and content is becoming increasingly hazy, as digital content has the power to influence their choices and loyalty towards certain brands.  Consumers may interpret advertising messages without realizing their commercial purpose, which is inherently deceptive. As a result, to assist consumers in distinguishing...
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Artificial Intelligence (AI) Models Generate Images from Captions
20Apr By Manaswini TripathyNo Comments
Technology

Artificial Intelligence (AI) Models Generate Images from Captions

The proliferation of immersive models has become a crucial part of development in providing virtual experiences, creating interactive online models, generating realistic sentences and paragraphs by observing the images, etc. This massive tech revolution has compelled researchers to develop AI to an extent where the models can create images through captions. That's right, just when you thought about what AIs can not do!  OpenAI’s GPT-3 Model Generates Images from Captions The researchers at Allen Institute for Artificial Intelligence created an AI technology with an interface that integrates "text in, text out" services, authorizing users to generate texts with logical prompts. The application programming interface (API) outlined by the tech experts can deliver sensible sentences, para...
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