Author: Linda Ashok

As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
Shefali Bohra and Debra Babalola Got Dotplot for Breast Cancer
Tech for Good, Technology

Shefali Bohra and Debra Babalola Got Dotplot for Breast Cancer

Dotplot is a monthly self-check guide for monitoring breast health at home. It's meant to help women catch breast cancer in its earliest stages by empowering and inspiring them to maintain a consistent self-examination schedule. Founded by Shefali Bohra and Debra Babalola, Dotplot helps women observe an anomaly in breast tissues over time. It is important to note that the product is not a machine that can immediately conclude if the anomaly is cancer or not. It needs clinical correlation. Dotplot requires users to go through a one-time onboarding process, during which they are prompted to provide information about their period cycle (if they have one) to provide an accurate date for their self-check. After entering their bra size and breast form, as well as sliding the handheld d...
Nykaa Closes 100% Acquisition of Little Black Book (LBB)
Business, India

Nykaa Closes 100% Acquisition of Little Black Book (LBB)

  In a press release on September 10, 2010, Nykaa stated that all required procedures had been fulfilled, including purchasing all of the equity shares in Iluminar Media Private Limited (Little Black Book). The lifestyle discovery content platform focusing on millennials has been around for ten years and is now acquired in a lucrative deal by Nykaa. Company officials claim that the purchase is consistent with Nykaa's policy of emphasizing content when communicating with its dedicated customer base. As a content powerhouse, LBB stands out due to its vast, discriminating user base, content generation capability, curating approach, and relationship with growing businesses. Nykaa's fashion, home, and beauty strengths align well with these focus areas. The CEO of NykaaMan, Nihir ...
A Case Study: Google Recruitment Marketing Gone Wrong
Marketing, United States

A Case Study: Google Recruitment Marketing Gone Wrong

There is a lot of talk about pursuing a degree or not. Every influencer, every successful entrepreneur, has either dismissed the need for a degree or canceled formal education altogether. This dilemma has plagued its target audience; the young impressionable minds. Here's a Startup to Enterprise exclusive report on Google recruitment marketing gone wrong. In 2022, in a viral post, BuzzFeed quotes Erica Rivera*, a Sr. Recruiter at Google, saying, "You have the degree that's what matters." In the full sentence quoted from TikTok to a query about professional summary, Rivera states, "Professional summaries can be great, especially for those looking to make a career change to a new industry. Also, a recruiter. I tell people to remove graduation dates. You have the degree that's what...
Digital Marketing Best Practices for Small Business Owners 2022
Marketing

Digital Marketing Best Practices for Small Business Owners 2022

The last few years noticed a global surge in registering eCommerce websites. We are not discussing giant business-to-business (B2B) stores but countless small business owners going digital. This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach. Social Media Marketing Depending on the small business's nature, i.e., B2B or B2C (business-to-customer), determine and prioritize your social platforms.  B2B demands you go heavy on LinkedIn, followed by Twitter, Facebook, and Instagram.  B2C demands you reverse the order, start f...
Breakthrough: LyGenesis Biotech Startup to Regenerate Organs
Technology, United States

Breakthrough: LyGenesis Biotech Startup to Regenerate Organs

As reported in MIT Technology Review, "in the coming weeks, a volunteer in Boston, Massachusetts, will be the first to trial a new treatment that could end up creating a second liver in their body." In fact, in the following months, patients suffering from the end-stage liver disease will earn a fresh lease of life that would gain them up to six livers in their bodies. This revolutionary advancement in biotechnology will save people with devastating liver diseases who are not eligible for transplants. But which is this biotech startup making this groundbreaking impact? Introducing LyGenesis, a biotech startup that offers cell therapies that target some of the largest unmet medical needs, from Type 1 diabetes to end-stage Liver and renal disease. The cell therapies completely upend o...
An Overview of Toxic Leadership at Top Global Workplaces
Business

An Overview of Toxic Leadership at Top Global Workplaces

Enterprise leadership communication failure is not a myth perpetuated by disgruntled employees terminated for underperformance or behavioral misconduct. Leadership communication failure is real; no organization is free from this gluten. Some organizations lean on managed servers of reputation management, so they don't stick to public knowledge. Last year in May 2021, an email by the CEO of Shopify, Tobi Lütke, got viral. It was an immediate flight to an incident wherein a senior manager at Byju's miserably abused their sales executive. Of course, the CEO terminated the manager for ramifications, but how does it occur in the first place? A quick study informs us of how big enterprises manifest toxic work culture; how sometimes their CEOs, Human Resources, or tenured employees perpetuate...
Chinese Enterprise Appoints a Humanoid, World’s First Virtual CEO
China, Technology

Chinese Enterprise Appoints a Humanoid, World’s First Virtual CEO

An artificial intelligence (AI) powered virtual CEO, Ms. Tang Yu, has been named the Rotating CEO of Fujian NetDragon Websoft Co., Ltd., the parent company of NetDragon Websoft Holdings Limited (HKSE: 0777), a global leader in the development of online communities. The appointment is part of an effort to be a leader in applying AI to revolutionize business management and provide a quantum leap in operational efficiency. The appointment of Tang Yu is a shining example of the Company's "AI + management" strategy, and it marks a significant step forward on the path toward becoming a "Metaverse organization." Tang Yu will improve the speed of execution, boost the quality of work duties, and streamline the process flow. Tang Yu will also function as a real-time data hub and an analytical...
Globant Celebrates its Annual Women that Build Awards!
Marketing, United States

Globant Celebrates its Annual Women that Build Awards!

Launched in August 2022 is the third annual Women that Build Awards, which honors women worldwide who contribute significantly to science, technology, engineering, the arts, and mathematics. The awards were created by Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions (STEAM). The awards aim to encourage creativity and teamwork in the tech sector, celebrate diversity, and forge connections amongst women worldwide. Tech Entrepreneur, Digital Leader, Rising Star, Board Executive, and Techfluencer are the five award categories this year. Judging panels in Argentina, Brazil, Chile, Colombia, India, Mexico and the Caribbean, Peru and Ecuador, Spain, the United Kingdom, the United States and Canada, and Uruguay will d...
In India, Chinese Loan Apps Rob INR 500 Cr, Trigger Deaths
Business, India

In India, Chinese Loan Apps Rob INR 500 Cr, Trigger Deaths

The Indian Congress party has claimed that Chinese loan apps are responsible for the theft of INR 500 Cr from Indian loan borrowers and the subsequent abandonment of these individuals. According to a PTI report, Congress criticized the Central administration led by PM Modi for lacking a strategy to combat these fake loan applications. The comment was made after the anti-money laundering agency Enforcement Directorate (ED) disclosed that 365 loan applications and associated NBFCs stole over 800 Cr from native applicants. During the investigation, the ED discovered that fintech loan apps disbursed over INR 4 trillion in credit. Meanwhile, loan applications generated nearly INR 700 billion in processing costs and INR 85 billion in interest and penalties. The Institute of Chartered A...
Quiet Quitting, a Turf or Trial? Industry Professionals Weigh in!
India, Marketing

Quiet Quitting, a Turf or Trial? Industry Professionals Weigh in!

There are just as many ways to define "quiet quitting" as there are experts, analysts, and opinion leaders who have written about it. But to understand this old trouble in a new label means an employee is no longer willing to put in the extra effort their employer has come to anticipate from them. With that in mind, we need clarity on the root causes than a precise definition. What causes someone to finally reach their breaking point and establish firm limits on the level of commitment they previously felt driven to give? There is no single correct response; there are many possible ones. According to the AVP of Brand Partnership at Qube Cinema Technology, Mayank Sehgal, the idea of quiet firing and quiet quitting is very old. He says, "In India, quiet firing and quitting have existe...
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