Friday, December 2

Author: Linda Ashok

As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
The Intern Case of Ad Copywriter Bodhisatwa Dasgupta
16Nov By Linda AshokNo Comments
India, People

The Intern Case of Ad Copywriter Bodhisatwa Dasgupta

An American-British Internet personality and former professional kickboxer, Andrew Tate runs the Hustle University that offers copywriting as one of the high-paying side hustles for anyone interested in earning online. Not only Tate, the Internet today is full of gurus and influencers offering to train young people to opt for copywriting as one of the most lucrative hustles. Young people with a flair for the English language have found copywriting the most aesthetic of all hustles that can make easy money. In this pursuit, award-winning Creative Director Bodhisatwa Dasgupta from India denies the presence of the content and copywriting industry altogether. He says, "I don't think there's a content and copywriting industry, honestly. Content and copywriting support other industries - ...
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Volocopter Spearheads Europe’s Commitment to Urban Air Mobility
15Nov By Linda AshokNo Comments
Business, Europe

Volocopter Spearheads Europe’s Commitment to Urban Air Mobility

The European market for urban air mobility is anticipated to reach €4.2 billion by 2030, representing a 31% share of the global industry. While this highly inventive sector presents a chance for economic growth and job creation in Europe, it also creates several governance, regulatory, and infrastructure issues for cities. While it is uncontested that public transportation and active mobility play a crucial part in the green transition, the novel sector of urban air mobility, in which unmanned planes transport passengers and cargo at low altitudes, has yet to establish its worth. Air mobility is predicted to become a reality in Europe over the next three to five years when the airspace above cities becomes an extension of the public space on the ground. Volocoptor, headquarte...
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Parsbem Consultants Accelerates Legal Startup Legum Technica
14Nov By Linda AshokNo Comments
Business, Press Release

Parsbem Consultants Accelerates Legal Startup Legum Technica

Pune-based Parsbem Consultants accelerates UP-based legal tech startup Legum Technica on a mission to make legal conversational! The legal startup has announced that Parsbem Consultants has already accelerated 63+ startups from India. India is a multi-lingual country with a majority still living unaware of their rights for legal protection in dire situations. Legal language is also difficult for people from non-legal communities. Here, Legum Technica plans to make the law accessible to the masses by leveraging conversational AI. Legum Technica will soon roll out VAQIL.AI, the app curated for the general public, legal professionals, and corporates to promote legal empowerment and awareness while bridging the gap between legal literacy, access, and technology. The VAQIL.AI app i...
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7 Ukraine-based Startups Braving the War to Rebuild the Country
10Nov By Linda AshokNo Comments
Business, Europe

7 Ukraine-based Startups Braving the War to Rebuild the Country

Early in February 2022, Russia's invasion of Ukraine shook the European VC industry. According to reports, Ukraine has 28 VC-backed firms that raised a total of $10.4M in 2021, even though the Ukrainian startup scene is very tiny compared to other European nations. The country was destined for prosperity, but today, due to offensive Russian militancy, the Ukrainian startup scene of 2022 is battling to stay afloat in the face of war dead and daily threats. Here are 7 Ukrainian startups, from within Ukraine and now migrated, braving the war to rebuild the country with inputs from Ratmir Turchaninov, a copywriter at a Ukraine-based startup SapientPro. Petcube Based in San Francisco, California, United States, Petcube was founded in 2012 in Kyiv, Ukraine, by Alex Neskin, Yaroslav Azhnyuk...
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Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”
4Nov By Linda AshokNo Comments
Marketing

Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”

Uber India is in the news and trending on Twitter for a very wrong reason, which has attracted massive criticism from Twitter users. The car rental and aggregator brand Uber (NYSE: UBER)in India is advertising its services using Hindu culture-sensitive advertisement copy. People reacting to the ad are not only from India but worldwide. The advertisement copy reads, "You are going to the beach to spread Grandpa's ashes; get your ride right." Twitter users are reacting to the ad with no action taken from the brand's end. This is not the first time; earlier, the brand also used "World Rental Health Day" to trend on Twitter in rhyme with "World Mental Health Day," a critical social concern. In India, the Hindu-Muslim is a favorite theme for all to exploit ...
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NY Receives Salary Transparency Legislation WEF November ’22
1Nov By Linda AshokNo Comments
Business, United States

NY Receives Salary Transparency Legislation WEF November ’22

Beginning on November 1, most New York City employers will be forced to include the pay range in all job postings, promotions, and transfer opportunities. This legislation, which affects 4 million private-sector employees in New York, will promote salary transparency on the part of employers as a tool to address racial and gender wage discrepancies. The outcome will affect work within the United States and remote work. Beginning on November 1, "employers advertising employment in New York City must publish a good faith compensation range for every job, promotion, and transfer opportunity posted," where "good faith" refers to the salary the employer is willing to pay the successful applicant(s). Employers must include the minimum and maximum wage offered for a certain position whe...
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Elon Musk the New Owner of Twitter, Twitter Bio Reads “Chief Twit”
27Oct By Linda AshokNo Comments
Business, United States

Elon Musk the New Owner of Twitter, Twitter Bio Reads “Chief Twit”

Elon Musk seems to be is the new owner of Twitter (NYSE: TWTR) as per his new Twitter bio, which reads, "Chief Twit." According to his latest tweet, he expressed his interest in personally reaching out to people to share his motivation for acquiring Twitter. Given the amount of speculation around why Elon Musk bought Twitter and his thoughts on Twitter's advertising policy, there have been a lot of disconnects. With this tweet, he clarifies his position. Musk says that "he acquired Twitter because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated healthily, without resorting to violence. There is currently great danger that social media will splinter into far right-wing and far left-wing echo chambers...
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Voice2Face Technology by EmbodyMe Cashes in on Zoom Fatigue
25Oct By Linda AshokNo Comments
MEA & Japan, Technology

Voice2Face Technology by EmbodyMe Cashes in on Zoom Fatigue

EmbodyMe, Inc., a Japan, Tokyo-based generative AI startup, just revealed that its Xpression camera app now features its new Voice2Face technology. Xpression camera is a real-time face-filtering programme that makes it simpler and more comfortable for users to be off camera while the app fully animates their appearance on the screen, making it ideal for use during video meetings, live streaming, and chatting. With the Xpression camera, users can add their animated facial expressions to any shot with a human face by simply staring at the screen or speaking into the microphone. CEO of EmbodyMe, Inc., Issay Yoshida, said that the new proprietary AI gives users even more flexibility. Users can let their voice drive their image on the screen to pace while on a video call. The facial feat...
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How to Implement Industry 4.0 in Manufacturing?
23Oct By Linda AshokNo Comments
Know How

How to Implement Industry 4.0 in Manufacturing?

In manufacturing, what is the rate of adoption of sensor technologies, advanced analytics, artificial intelligence, and machine learning in the industrial industry as the world quickly advances in Industry 4.0 technology? Smart firms worldwide rely on Industry 4.0 technologies and systems to increase efficiencies and open new revenue sources. Industry 4.0 collects and analyses data using sensor technologies, advanced analytics, artificial intelligence, and machine learning. Manufacturers may reduce production downtime, increase product quality, and enable proactive maintenance by leveraging Industry 4.0 technologies. Nonetheless, legacy firms must fully capitalize on the benefits of large-scale transformation. Statista predicts that the market will grow from $263 billion in 20...
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US NeuroTech Startup Axoft Gets Funded for Brain Machine
19Oct By Linda AshokNo Comments
Business, United States

US NeuroTech Startup Axoft Gets Funded for Brain Machine

Axoft, a neurotech startup, has announced the FDA breakthrough device designation for its brain-machine interface (BMI) to improve the treatment of neurological illnesses. The company raised $8M to fund pre-clinical investigations with the FDA and to scale up prototypes of its "as soft as the brain" neural implants. The Engine, a venture firm spun out of MIT that invests in early-stage Tough Tech startups, led the seed round investment. Other investors included Ab Initio Capital, Decent Capital, Alumni Ventures, Safar Partners, AIBasis, LiquidMetal VC, Taihill Venture, AMINO Capital, Blindspot Ventures, and Mintz. The funds will also be utilized to grow the Axoft team. CEO Paul Le Floch, CTO Tianyang Ye, and Assistant Professor at Harvard's School of Engineering and Applied Scien...
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