Tuesday, May 14

Author: Linda Ashok

As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
Amp your Cybersecurity for Remote Workforce & Businesses 
15May By Linda AshokNo Comments
Technology

Amp your Cybersecurity for Remote Workforce & Businesses 

The Covid-19 pandemic has effected a significant change in the business world, influencing a new work environment for most companies, giving rise to adopting new policies and work strategies. With the alarming rate of cybersecurity threats in the business system today, business owners must set up cybersecurity measures for their organizations while acclimatizing to the new work environment, policies, and technology. How to ensure Cybersecurity for Remote Businesses? 1.  Monitor Cybersecurity Threats As a business owner, it is your responsibility and your organization's security team to protect the most sensitive information and analytic application of your business, clients, and employees. Ensure you frequently go over your security networks to identify imminent threats that may arise due...
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Leadership Communication Failure? Shopify, Amazon, Google, Tesla…
13May By Linda AshokNo Comments
Business

Leadership Communication Failure? Shopify, Amazon, Google, Tesla…

Enterprise leadership communication failure is not a myth perpetuated by disgruntled employees terminated for underperformance or behavioral misconduct. Leadership communication failure is real, and no organization is free from this gluten. Some organizations lean on managed servers of reputation management, and hence they don't stick in public knowledge. Here's the trigger: I read the email that the CEO of Shopify, Tobi Lütke, sent to his managers. It was an immediate flight to an incident wherein a senior manager at Byju's miserably abused their sales executive. Of course, for ramification, the CEO terminated the manager, but how does it occur in the first place? I query for more. A quick study informs us of how big enterprises manifest toxic work culture; how sometimes their CEOs, Human...
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How Best Content Writers Write Blogs that Rank on Google?
8May By Linda AshokNo Comments
Marketing

How Best Content Writers Write Blogs that Rank on Google?

Over the last eight to ten years, I have worked with many content writers. And in my experience, I figured out that those writers who could tell a compelling story didn't understand SEO. And those that understood SEO didn't know how to tell a story. I had to intervene to edit a story for SEO or rewrite an overly search word optimized copy. In this article, you will learn how to write an excellent article or blog post blending storytelling and SEO to rank on Google. Once you master the skill, you can command desirable compensation based on your experience and industry relevance. 1. Determine a Timely Topic for your Blog Post Start with determining the topic for the blog post or article. If you are working as a content writer for a company, talk to your digital marketing team and find ...
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India’s Epigeneres Biotechnology’s HrC Test for Cancer is a Breakthrough!
7May By Linda AshokNo Comments
Technology

India’s Epigeneres Biotechnology’s HrC Test for Cancer is a Breakthrough!

Did you know that because of the current pandemic situation in India, people who have cancer, irrespective of their stage, have been shifted off-focus? But here's some good news for each of us who dread the disease destroying the lives of loved ones physically, emotionally, and financially.  A group of Indian scientists informs of a breakthrough in early cancer diagnosis. According to these scientists, a segment of cellular biology validated by additional trials can help develop a new market in cancer medicine with tens of billions of dollars in annual turnover. So, this is to say; cancer has found its antidote?  This development in cancer research can help detect cancer even before the birth of a tumor or detect cancer at an early stage with a simple blood test. The new cancer treatment b...
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Nykia Wardlaw Draws on Black Entrepreneurship, Caregiving, & Racism
26Apr By Linda AshokNo Comments
People, United States

Nykia Wardlaw Draws on Black Entrepreneurship, Caregiving, & Racism

In the 1700s, South Carolina became a slave society, with slavery central to its economy. African slaves were made to cultivate labor-intensive rice. Here's a proud descendant of black ancestry from that past of pain and hurt, Coach Nykia Wardlaw, who frees small business owners to leverage digital technology and reap profit! In this feature, the Editor-in-Chief of StartuptoEnterprise, Linda Ashok, talks to the Founder of Chosen One Agency LLC, Nykia Wardlaw, walking us through slavery in South Carolina; to helping her first client pay off $14000 in debt and more! Read this interaction between two women entrepreneurs in the world that still hesitates to fund women-led enterprises. LA: What is your take on the small business industry in the digital marketing sector? What do you th...
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8 Ways Byju’s Learning App is an Abacus of Exploitation
31Mar By Linda AshokNo Comments
India, Marketing

8 Ways Byju’s Learning App is an Abacus of Exploitation

"The global EdTech and smart classroom market size are expected to grow from USD 85,818 million in 2020 to USD 181,265 million by 2025, at a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period." Source For Byju Raveendran to chase the projected growth opportunity and spread as thick as possible is only a basic instinct. On being criticized by Forbes in October 2020, the man turns the wheel to feature as Forbes' cover boy! Incredibly sexy of an Indian entrepreneur who, if not about selling snow to an Eskimo, can sell five-year-learning programs to lower-income aspirational Indian families brainwashed to believe his salespeople as Gods! A section of people would argue that just being a business. True, but what concerns the concerned is the debt trap, the EMIs, the oblig...
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Women-in-AI (WAI), Taiwan Ambassador, Linien Yen on Life & Career
5Mar By Linda AshokNo Comments
People

Women-in-AI (WAI), Taiwan Ambassador, Linien Yen on Life & Career

In this feature, the Editor-in-Chief of StartuptoEnterprise, Linda Ashok, talks to Women-in-AI Taiwan Ambassador Linien Yen on career, cancer, and the sweetest bribe she would accept anytime. Share with us your experiences as a career woman, the organization you worked for, your responsibilities, clients you served! I worked as an English secretary in Ogilvy, one of the biggest advertising companies, when I returned from Australia, where I studied for my master's degree. After one year of working in Ogilvy, I found out that being an account executive was much more fun. So, I requested my boss, who was also the company's managing director, to change to the accounting department. As an account, I needed to take the brief from the client and brainstorm with the creative team to come...
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Ethical and Effective Strategies for Marketing in 2021
16Dec By Linda AshokNo Comments
Marketing

Ethical and Effective Strategies for Marketing in 2021

Traversing through the internet's online space, we toggle between flashy videos to finding one's credo. We satiate our digital savor by buying products and downloading applications from shady advertisements. Unethical marketing is becoming a regular menace. The conventional rules are being flouted relentlessly and rampantly to increase digital reach and satisfy the end without any moral value attached to the means of achieving them. The junction of ethics and business is a breeding place for dispute and latent discords due to conflicts of interests, which is a permanent issue because the ads are engineered to mislead people and make money out of it. The ever-widening gap between them cannot be bridged easily. It is so because pseudo-ethics have different parameters in different verticals. ...
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Key Requirements to Become a Coder & Land the Moon
16Dec By Linda AshokNo Comments
Technology

Key Requirements to Become a Coder & Land the Moon

Lately, there's a lot of buzz around coding as Indian edtech startups continue to force-feed coding skills to children as young as 6-year-old. You get the drift and the reference. But let's flesh it out for you a bit so that you have the right lenses to assess your potential in this field. No doubt that to get started in any discipline, you start with simple steps. And this article will, for sure, cover those steps for you as you continue to read. However, it is worth mentioning that no career is easy, and coding is an aggressively competitive domain, albeit promising for those who can ace it. Every year, India produces lakhs of engineers, and then a fat percentage of this youth is unemployed. It is not only colleges and universities with poor placement capacity that fail but also establis...
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Indian EdTech Startup WhiteHatJr Sold its Soul in an All-Cash Deal
24Nov By Linda AshokNo Comments
Business

Indian EdTech Startup WhiteHatJr Sold its Soul in an All-Cash Deal

Indian edtech startup WhiteHatJr not only sold for 300 Cr all-cash deal to Byjus but also sold its soul by issuing defamation to contain its criticism in the market. This article was supposed to appear a month ago, but the decision was not to rush over and make a hurried conclusion because reputation is sweet to all parties, and we intend not to bitter it for anyone. Unfortunately, time is rife that we discuss how WhiteHatJr has been targeting gullible Indian families across languages to enroll their children into coding the future in less than 50 mins. They are using the fear of losing to elicit parents to subscribe to morbidly priced coding classes taught by non-coders reading from scripts.  It began with a Haryana based ex-CISCO IIT BHU Varanasi alumnus, Pradeep Poonia, the whistleblowe...
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