Tag: Data Privacy

How to Harness Human-Centric Automation in 2022 & Beyond!
Know How

How to Harness Human-Centric Automation in 2022 & Beyond!

The most successful marketers focus on building a marketing strategy that maximizes their results in the long run but also gets results fast. In the era of fast-paced digital marketing, it can be challenging. On a tactical level, the short-term focus is often on the latest marketing craze or things like trying to find trending sounds on TikTok. But I advise against only thinking about short-term results but also building a solid marketing foundation for your startup. Don't worry; you can do both when you plan it smart. Human-centric automation is one of the most important marketing trends every startup should consider.  What is Human-Centric Automation? Human-centric automation means combining technology and automation with a human touch. This happens in a way that automation is used...
The Rise & Relevance of UK Ad Tech Startup Gener8 Ads
Technology

The Rise & Relevance of UK Ad Tech Startup Gener8 Ads

Data privacy is the dominating theme of the decade. Yet, there is very little development in the space. There are regulations but ineffective implementation or disregard by the BigTech and other ruling enterprises not excluding small businesses globally that violate data privacy in indiscreet ways. First, there is a breach of privacy, and then there is unauthorized monetization of that breach for millions.  Enter Gener8 Ads. Based in England, United Kingdom, this London-based ad-tech startup has made some great moves in the space. Gener8 helps people to control and earn from their data. It helps people exercise their rights to data privacy and ownership, thereby making companies pay for using their data. The company has surely made its presence felt amongst its top competitors like Duck...
Digital Transformation Trends for Global Startups & Enterprises in 2021
Business

Digital Transformation Trends for Global Startups & Enterprises in 2021

We know the world is dying to wrap up 2020 and forgive it for the tremendous losses its people and businesses continue to suffer. But while businesses continue to finish their year-end chores to be ready to welcome 2021, here are the top digital transformation trends relevant to global startups and enterprises for 2021. Think of Omni-Channel Customer Experience Prioritizing customer experience will never cease to be the no.1 of digital transformation trends. Businesses that are not ready to enhance customer experience through improved digital engagement are sure to fall behind. The millennial consumer base is interested in an immersive experience in which half-hearted digital efforts will lead to no ultimate success. So, while there's still time, sit with your product team to review your ...
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