Friday, August 19

Tag: Too Many Fingers in too Many Pies

An Analysis of Paytm 0% MDR for Businesses to Use Paytm Gateway
Business, India

An Analysis of Paytm 0% MDR for Businesses to Use Paytm Gateway

If there is any payment app that deeply profited from India's demonetization, it is One97 Communications's Paytm (NSE: PAYTM). If you aren't aware of the 2016 Indian Banknote Demonetization, know that on November 8, 2016, the Government of India canceled all ₹500 and ₹1,000 banknotes of the Mahatma Gandhi Series, replacing them with the new ₹500 and ₹2,000 banknotes. Now Paytm, founded in August 2010 with an initial investment of US$2M by its founder Vijay Shekhar Sharma in Noida, Delhi NCR, rode the tide, spent a great deal on marketing and came to the public notice. Now it seems to be the Paytm 0% MDR (Merchant Discount Rate) for online businesses. Come to think of it, the advent of Paytm was at a strategic hour when India's national payment solution BHIM was waiting for the sperm...
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