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Introduction to Google Analytics 4: Things you Didn’t Know
Marketing

Introduction to Google Analytics 4: Things you Didn’t Know

The new Google Analytics 4 is a much-anticipated development for website analysts. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. With people's online journeys becoming more complex and spread over several platforms or devices, Google decided to phase out the existing Google Analytics and start with Google Analytics 4. As per Google, the new G4 is privacy-minded as data collection and processing are increasingly gaining focus.  Universal Analytics will be available till July 1, 2023, after which it will stop processing all data. But experts say that web admins should not delay so long and start now with the new G4 analytics to start collecting data. Historical data is important to document a website's growth a...
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