Paytm Payments Bank Archives - StartuptoEnterprise

If there is any payment app that deeply profited from India's demonetization, it is One97 Communications's Paytm (NSE: PAYTM). If you aren't aware of the 2016 Indian Banknote Demonetization, know that on November 8, 2016, the Government of India canceled all ₹500 and ₹1,000 banknotes of the Mahatma Gandhi Series, replacing them with the new ₹500 and ₹2,000 banknotes. Now Paytm, founded in August 2010 with an initial investment of US$2M by its founder Vijay Shekhar Sharma in Noida, Delhi NCR, rode the tide, spent a great deal on marketing and came to the public notice. Now it seems to be the Paytm 0% MDR (Merchant Discount Rate) for online businesses. Come to think of it, the advent of Paytm was at a strategic hour when India's national payment solution BHIM was waiting for the sperm...

To build a cashless economy, the Indian government welcomed a band of digital payment platforms. These digital payment platforms used the UPI payment method to accelerate digital transformation. Furthermore, the nationwide lockdown imposed in 2020 due to the outbreak of COVID-19 skyrocketed digital payment as a safe and secure choice. The value of UPI transactions increased by 105% during the lockdown period. According to Statista, in February 2021, India's unified payments interfaces (UPI) operators recorded 2.3 billion online payment transactions worth more than four trillion rupees. Although this was a minor decline from January 2021, it still represented a year-over-year increase of nearly 70 percent in transaction volume. PhonePe has a 42.5 percent stake of the 2.3 billion transaction...

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An Analysis of Paytm 0% MDR for Businesses to Use Paytm Gateway

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