Sunday, May 22

Thereabouts™ by JCPenney Enters Adaptive Fashion Market for Kids

Thereabouts™ by JCPenney

Thereabouts™ by JCPenney is a responsible, adaptive fashion line for kids exclusively available through JCP.com & brand outlets. Thereabouts™ factors in adaptive clothing for children with disabilities. This line of adaptive clothing is designed with care to accommodate various treatment procedures, such as pants with an opening for a dialysis catheter. According to Coherent Market Insights (CMI), the global adaptive clothing market is valued at US$ 4,226.1 million by 2027, at a CAGR of 15.4% during 2020-2027.

Fashion should be inclusive, particularly when it is children’s fashion; the market got to be more inclusive. JCPenney’s private label brand, Thereabouts™, minds the market and therefore endeavored to make their new kid’s clothing line accessible to children with disabilities. The new clothing line by JCPenney is available for online shopping at JCP.com. Families preparing their children for back-to-school might consider this new line of fashion to usher in a new beginning.

The kid’s fashion line is inclusive and diverse in its scope ranging from uniforms to outerwear to shoes. 30% of 500 Thereabouts™ products are adaptive, reflecting the brand’s sincere efforts extending beyond marketing the line as adaptive. According to the brand, the implementation of sensory-friendly seaming, eliminating tags, and incorporating easy-access openings are all considered for children to enjoy fashion that doesn’t compromise comfort.

According to JCPenney’s EVP/Chief Merchandising Officer (CMO), Michelle Wlazlo, “We believe all kids should feel confident and capable in the clothes they wear and parents should feel good about the clothes they buy. Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process.”

This new line of kid’s adaptive fashion, Thereabouts™ by JCPenney was conceptualized in consultation with the founder of Patti + Ricky, Alexandra Herold. Patti + Ricky is an adaptive fashion marketplace. Since Thereabouts™ is more than clothing but accessories too, the mother brand is working with the Herold eCommerce platform to include PunkinFutz, BeedleBug, Max & Me. and Myself Belts.

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