Digital Afterlife Industry: 10 Global Startups Keep you Alive after Death
Data is the new oil, and commercial enterprises recognized it already. So, when a social media user passes away, their accounts are retained and memorialized. While it is seen as proof of sentiment for a deceased user, it is actually the platform's strategy to maintain platform traffic. The traffic invited by a user's demise is traffic that a platform sells to its advertisers (Facebook 2016).
Besides tech giants like Twitter and Google, there's a noticeable surge in startups serving the Digital Afterlife Industry (DAI) over the last ten years. These startups either capitalize on the digital remains of a deceased Internet user or act as a prosthetic extension of the life of a deceased Internet user.
Rude as it may sound, the Digital Afterlife Industry is at least some hope for a dying perso...