A Heatmap Analysis of EdTech in India Selling Ice to Eskimos
Across Indian media, there is a wave of critical reviews of edtech predicting an apocalyptic hour in the industry. These reviews are, however, a commentary on marketing missteps or financial miscalculations and not a deeper crack that concerns data privacy in India and the exploitation of child-sensitive data.
New parents, aka woke millennials succumb to marketing gimmicks by these edtech startups in India. They outsource the brain development of their newborns and toddlers. The reason behind such outsourcing is busy work life and the fear of missing out in an extremely competitive world.
Nikhil Subramaniam at INC42 covers the edtech bubble, Jaspreet Kalra, Olina Banerji, and Arundhati Ramanathan at The Ken write about Deloitte's delay in signing off Byju's 2021 financial statem...