Tag: digitalization

The Legitimacy of Influencer Marketing & What You should Know!
Marketing

The Legitimacy of Influencer Marketing & What You should Know!

Influencer marketing is a lucrative career given rich brand collaborations & exposure! Because influencers have developed trust with their audience, brands reach out to them. Influencers promote products and collaborate with brands to gain more exposure and earn five to six figures. Interestingly, there is still the uninitiated mindset asking if it is legit? So, if you are new to this concept and have questions, here's your ultimate guide! The World of Influencer Marketing Influencer marketing is the act of milking influence to make sales. A well-known personality helps a brand promote its brand in exchange for cash. It's well-known that it helps influencers and brands form stronger bonds with their audiences and generate more engagement and collaborations. It also facilitates the ...
Is it Time to Declare and Protect Global Digital Human Rights?
Marketing

Is it Time to Declare and Protect Global Digital Human Rights?

Digitalization and innovation in various sectors of the world now call for a revisit and declaration of global digital human rights. The urgency has developed because with digitalization becoming a "norm" in society, global digital human rights are vulnerable to high levels of violation. Technological advancement barely takes its impact on human capabilities into account, and so, it is our responsibility to filter digital human rights from digitalization and the fourth industrial revolution (4IR). While the fourth industrial revolution aims to correct mistakes or advance the past industrial revolutions, it is only right to legally consolidate the updated global digital human rights to compliment digitalization. The global digital human rights give individuals access to using computer...
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