Bound by Rules? The 2021 ASCI Guidelines for Influencers
Do you pay attention to social media influencers? Is their "content development" influencing your lifestyle choices? Is it true that they are promoting multiple brands in the same category? Does that perplex you? The Advertising Standards Council of India brings to you the 2021 ASCI Guidelines for Influencers.
With the digital revolution and the rise of social media platforms, viewers now have an abundance of options for consuming advertisements. The distinction between advertisements and content is becoming increasingly hazy, as digital content has the power to influence their choices and loyalty towards certain brands.
Consumers may interpret advertising messages without realizing their commercial purpose, which is inherently deceptive. As a result, to assist consumers in distinguishing...