Smriti Tuteja, Author at StartuptoEnterprise

The Eternal Reefs: An Enterprise for the Purpose of Afterlife

18Apr

By Smriti TutejaNo Comments

Business

The Eternal Reefs: An Enterprise for the Purpose of Afterlife

Been to Paris, walked through the cemetery of Père Lachaise, and secretly wished a burial among the famous dead. But you know what? There's something more exciting to that, yes! The Eternal Reefs. So far, several people worldwide have considered the Eternal Reef cremation to repay their debt to mother nature after they are gone. Eternal Reefs: The Aha Moment Okay, here it is: You can now rebuild dying reefs and add new habitats to the marine ecosystem after you are gone. That's the concept of Eternal Reefs. It started in the late 1980s with two college roommates, Don Brawley and Todd Barber, at the University of Georgia when diving was the only boredom buster for the two. Soon they realized how the reefs were degrading over the years, and to recover that, they decided to protect the frag...

Startups Worry about Google Breakup: The Good and the Bad

The power of Google is not unknown to anyone. Most of its products enjoy a good position in the market and an edge over the competitors. Google Chrome wins the competition when web browsers are compared based on usage percentage. Google Search also holds a major market share in terms of search advertising. Gmail is one of the most preferred email services, and YouTube is the largest site in the world for video content. The popularity of Google Maps is unrivaled, and more than 70% of mobile phones in the world use the Android OS by Google. This is enough to understand how Google is part and parcel of our lives. Governments and regulators are constantly trying to police and regulate Google so it doesn’t abuse its power. The three anti-trust investigations launched by the European union bear...

Indian Unicorn Startups 2021: The Dead & the Newborn

Unicorns are mythical creatures, you say. Well, not in the Indian unicorn startup scene. The Indian unicorn startup ecosystem has witnessed great highs over the past years. The first Indian startup to make to the $1 billion or the unicorn club was InMobi. It is now all set to launch its IPO with a US listing. InMobi became a unicorn in 2011, and many more Indian startups have followed suit ever since. Only four months into the new year and 10 Indian startups have already made it to the list. The past week has been equally and positively eventful, with six Indian startups that have made their way into the unicorn club 2021. Here are the stars of the unicorn week: Meesho: A startup that offers a platform for social commerce Cred: A platform that allows members to track and pay their ...