Author: Linda Ashok

As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
Jio Air Fiber and Jio Fiber Post Paid: Predatory Pricing Policy
Business, India

Jio Air Fiber and Jio Fiber Post Paid: Predatory Pricing Policy

Is Jio Fiber Advance Postpaid Rental really a scam? What is happening with Reliance Jio Internet connection and hidden charges? What you must be aware of before deciding to be a loyal user of Reliance Jio Fiber Postpaid just for the discounts they project when paid in advance? This news concerns all Indians using Jio Internet services. After a lavish out-of-the-world wedding extravaganza of Anant Ambani and Radhika Merchant, it seems Mukesh Ambani has sly plans of recovering every penny. While he reserves the decision to spend his personal wealth the way he wants, it is imperative for the middle income Indian to understand how Reliance is deceiving the Indians in interesting ways serving up a great case study for the interested. First: As a Jio Fiber user when you are due making a pa...
Waves in FinTech: RBI Restricts Paytm Payments Bank
Business, India

Waves in FinTech: RBI Restricts Paytm Payments Bank

The Indian Fintech sector is in a state of shock as the Reserve Bank of India (RBI) restricts Paytm Payments Bank from further transactions. The RBI has just rolled out some serious restrictions on Paytm Payments Bank Ltd (PPBL), starting after February 29, 2024. This move is a big deal for Paytm,that has been one of the earliest enablers of India's digital payment system with great support from the current ruling party of India since demonetization. Paytm's Vijay Shekhar Sharma has some serious recovery to execute to withstand this damage. At StartuptoEnterprise.com, we knew this was coming. RBI Restricts Paytm Payments Bank So, Paytm, which stands for "Pay Through Mobile," is a part of One97 Communications Ltd. They've been a big name in revolutionizing how India handles money digita...
H&M Pulls School Ad “ACCUSED” of Sexualising Young Girls
Editorial, Marketing

H&M Pulls School Ad “ACCUSED” of Sexualising Young Girls

  Fashion giant H&M has pulled a controversial advert for school uniforms after being accused of sexualising young children with a “highly inappropriate” caption. The ad featured an image of two girls of primary school age in pinafore dresses with the slogan: “Make those heads turn in H&M’s Back to School fashion.” The retailer has now withdrawn the ad and apologised. In an uproar of backlash on social media, users expressed their concern about the ad, with one describing it as “H&M sexualising children” and another labelling it “inappropriate”. The Independent Yesterday, when I learned that H&M Australia had to revoke their ad (see image) for “sexualizing” children and issue an apology. I was at a loss for words. Whether it is ads, business, or anything,...
How you Invested in these Astrology Startups in India
Business, India

How you Invested in these Astrology Startups in India

Astrology startups in India are on a boom given the interest of the Indian people in astrology that dates back to the Indus Valley Civilization. Recent years have seen a revival of this time-honored practice, propelled by an influx of tech-savvy entrepreneurs. Aside from dimly illuminated back alleyways and hushed consultations, the astrology industry is exploding online, with chatbots dispensing cosmic advice and AI predicting futures through the analysis of natal charts. The market, which is projected to reach an enormous USD 3.2 billion, is propelled by a powerful confluence of factors. A growing middle class, increasing disposable incomes, and the availability of online platforms around the clock are all factors propelling the demand for astrological guidance. Although initial anxie...
The Deep Mind of Lila Ibrahim
People, United States

The Deep Mind of Lila Ibrahim

Very little do people know about women leadership in technology, such as Lila Ibrahim compared to Sam Altman, Sundar Pichai, Elon Musk etc. Lila Ibrahim is the Chief Operating Officer at Google DeepMind. Spanning across diverse roles, straddling continents, Lila's story is that of a deep-seated passion for technology and in leveraging its potential to empower and improve lives. With a Master's degree in electrical engineering from Purdue University, her passion for engineering served as a springboard for her early career in the corporate sector. Before joining DeepMind, Lila's stint as the Chief of Staff to Intel CEO and Chairman Craig Barrett provided her with experience needed to navigate the complexities of large organizations fostering innovation. Having seen firsthand how powerfully...
Google Bard and Chat GPT 4 Critique Each Other
Marketing

Google Bard and Chat GPT 4 Critique Each Other

For a long time, Google Bard and Chat GPT 4 have held very diplomatic stances when it came to commenting on each other’s strengths and weaknesses. But today, with Gemini announced for release by Google, the attempt was to see if at least Bard has acquired a bit of sentience or does it still remain diplomatic. It seems the Generative AI war is in the offing and as humans we can watch the fight get better day by day. So, when we approached Google Bard for listing 5 drawbacks of Chat GPT, it didn’t give the standard disclaimer saying “I am a large language model and I am not trained to process your request.” Rather, this time, Google Bard promptly listed 5 drawbacks of Chat GPT.  Google Bard: 5 Drawbacks of ChatGPT 1. Limited control over generated content ChatGPT is based on trai...
Google Announces Gemini, Tests the Market with a Fake Demo
Marketing, United States

Google Announces Gemini, Tests the Market with a Fake Demo

Finally, Google has announced the launch of Gemini after Bard Generative AI. Gemini, Google's latest and considered most advanced artificial intelligence model, marks a pivotal moment in the tech giant's AI endeavours. With this launch, Google is aiming to make a radical impact in the space of Generative AI head with Chat GPT by Open AI and Claude by Anthropic. But what is more interesting is the style of Gemini's entry into the market with a fake demo as noted by TechCrunch. Was it strategic marketing on Google's part? As a cutting-edge AI, Google Gemini is prepared to build on the groundwork established by Bard, its predecessor. Bard concentrated on producing and comprehending words, whereas Gemini goes one step farther by including more sophisticated functions. It can produce more ac...
Avoid these Mistakes when Seeking Media Coverage
Know How

Avoid these Mistakes when Seeking Media Coverage

When you reach out to a publisher, it is very important that you have some knowledge about the publisher and their publication. Random emails requesting feature or bartering for unhelpful services will not cut the deal. In this article, you will learn about ways to increase your chances with media coverage. One has to be mindful of all the points to increase their opportunity of getting read by the publisher and consequently featured in the media, whether it is a big or small publication. No. 1: Write from official email id for media coverage As a publisher, reading countless emails from random email ids, causes me fatigue. I do not respond to unverifiable emails. If your business is xyz dot com, ensure that your email id reflects your name at xyz dot com. Serious publishers take their w...
European Startup Funding Coping with US Investor Withdrawal
Business, Europe

European Startup Funding Coping with US Investor Withdrawal

A significant decline in European startup funding is highlighted in a recent Atomico research on the continent's digital scene. This decline is mostly attributable to inflation, rising interest rates, and geopolitical unpredictability. It is anticipated that European startups will raise roughly $45 billion this year, a substantial decrease from the $85 billion they raised in 2022. The yearly report provides a thorough summary of the present situation regarding tech investment in Europe. A noteworthy finding of the paper is the reduction in funding from Seed to Series C, with a more noticeable effect on later-stage firms. It is anticipated that there would only be 7 new unicorns (startups valued above $1 billion) in Europe this year, compared to 48 in 2022 and 108 in 2021. This is indica...
How CUREE Robot Leverages NVIDIA for Coral Reef Research
Technology, United States

How CUREE Robot Leverages NVIDIA for Coral Reef Research

World's leading, independent non-profit organization dedicated to ocean research, exploration, and education, Woods Hole Oceanographic Institution (WHOI) in collaboration with the Massachusetts Institute of Technology (MIT) aids coral reef research. Centered around the development of CUREE (Curious Underwater Robot for Ecosystem Exploration), an advanced Autonomous Underwater Vehicle (AUV), it is forging transformative impact of innovative technology in marine conservation. A Bold Step by an Underwater Robotics Startup One cannot stress enough the gravity of this environmental crisis, given the startling data that around 25% of the world's coral reefs have vanished in the last thirty years. The Reef Solutions Initiative by WHOI emphasizes the vital need for quick response, much like ...
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