Tag: Evolution of the Marketing Funnel

For businesses, using a marketing funnel is a powerful way to organize and focus their marketing efforts. It starts with a basic understanding of how marketing funnels work and how businesses must optimize their efforts at each funnel stage to achieve their goals. The 4-Stage Digital Marketing Funnel Awareness Consideration Conversion Loyalty In the long transition from a traditional marketing funnel to a digital marketing funnel, the latter has undergone revisions to reflect the business, technology, and even customer behavior changes. A thorough understanding of how marketing funnels work is mandatory for every digital professional.  A Brief History of the Evolution of the Marketing Funnel How is ToFU related to a marketing funnel? ToFU (not the bean curd product)...