Over time, global businesses have championed queer visibility through incredible digital media campaigns. As a result, brand managers are now open to considering nonbinary actors and models for their product launches and various marketing initiatives. But this acceptance is largely evident in western marketing campaigns. India has certainly evolved in this space but far from perfecting inclusion.
It is not empowering the nonbinary creators; by being more inclusive in hiring nonbinary creators, companies do themselves a great favor. Thanks to nonbinary creative directors, actors, and campaign leaders, India’s advertisement & marketing sector is pretty much successful. It is time for Indian technology companies and consumer brands to hire more nonbinary creators for authentic digital marketing campaigns.
In this feature, we have seven Indian nonbinary creators for every brand manager to hire for their digital marketing campaigns and various other initiatives that’d humanize their corporate positioning. These Indian nonbinary creators have paved their way to success already. So reaching out to them would be reaching out to experts who can influence the buying decision of hesitant customers waiting for some human touch.
Note: Personal pronouns to be considered an exception sourced based on Internet attribution.
Dr. Trinetra Haldar Gummaraju
Dr. Trinetra Haldar Gummaraju is one of the most well-known LGBT social influencers. She also runs The Trinetra Method, a YouTube channel. She makes considerable use of her presence on social media to promote, inform and encourage followers on gender, sexuality, feminism, and various other themes by posting content that represents her personal experiences. Dr. Trinetra graduated from Kasturba Medical College in Manipal with a degree in medicine and became Karnataka’s first transgender woman surgeon.
Professor Vivek Shraya
A trans artist, Vivek Shraya is a professor of creative writing at the University of Calgary, Canada. Her talents include music, literature, visual art, and filmmaking. Shraya is also the creator of VS Books, a publishing company. In addition, she is a successful artist, musician, and actress who authored the book “I’m terrified of men.” Shraya’s art strives to empower people and raise awareness about issues such as queerness and inclusivity. She came out as a proud transwoman on her 35th birthday and even composed a song about it.
Drag King Durga Gawde
Durga Gawde, a drag king, activist, and educator. They manage the “Durga Gawde Studio,” a committed performance artist who believes in expressing their creativity with society through educational programmes centered on learning through making. They are among the most well-known LGBTQIA+ social influencers in India. Gawde’s material is mainly focused on LGBTQ advocacy and highlighting social issues. They are a TEDx speaker promoting compassion and social awareness. Most importantly, they believe in gender-fluid fashion.
Professor Vikramaditya Sahai
Vikramaditya Sahai, better known on social media as Vqueeram Aditya Sahai, is an LGBTQ activist who used to be a professor at Delhi’s Ambedkar University. Sahai, a former professor of Gender Studies, uploads vibrant photographs of themselves, along with captions that explain the meaning of gender in detail, what’s it like to identify as a trans individual, and encourages their followers to move toward a more socially just ecosystem. Sahai looks at gender through a critical lens. As a result, they provide a broad framework for their followers to understand the issue better.
Model Maitrayanee Mahanta
Maitrayanee Mahanta is an Assamese content creator on the rise. She is a digital marketer, model, and artist pursuing her master’s degree while also studying for UPSG examinations. Neeta Basnet and her partner are the most popular partners in the North-East India digital world. They debuted in Ritviz’s music video Raahi, and they’ve also teamed twice with Dolly Singh, India’s favorite social media icon. Her photographs are a way for her to demonstrate her queerness and admiration for her partner.
Writer Priyanka Paul
A writer and storyteller, Priyanka Paul is a self-taught content creator. She is a Bahujan woman famous for advocating for social and political justice based on caste, gender, and other identities. The self-made artist is only 22 years old, and she has gained international acclaim for her incredible artworks, which reflect a progressive, daring, and edgy approach to women’s liberation. Paul identifies herself as a member of the LGBTQ+ community and is recognized for being outspoken on social media on various societal concerns.
Influencer Alok Menon
Alok Menon is one of the renowned personalities who has pioneered gender-fluid fashion. Menon is a motivational speaker, author, performer, fashionista, model, and media figure. They communicate their opinions and activism using a mix of art, fashion, comedy, and social media. Menon addresses topics of gender, sexuality, race, human existence, and suffering through their content. They aggressively promote abolishing restrictive and binary gender stereotypes and raising awareness of gender neutrality, with a global presence in over 40 countries.
Note that the nonbinary Indian creators we discussed in this feature have broken the worst stereotypes and taboos to emerge as successful brand influencers. So for you, as a brand manager, reaching out to these strong influencers for amplifying your brand eminence is the most strategic move you can make. They have changed mindsets and perceptions, and that’s what businesses need to notch up their sales.