Through inclusive marketing, companies worldwide have continued to showcase their commitment to diversity, integration, and other problems affecting the LGBTQIA2S community. The Covid-19 pandemic has disrupted several celebrations in 2020 and the first half of 2021. However, brands have sought to secure the essence of Pride Month through creative ad campaigns.
Inclusive advertising and marketing are also an attempt to expose society to the community to become more accommodating. LGBTQIA2S centric marketing strategies aspires for authenticity, advocating and supporting the population, whether by promoting underrepresented voices or partnering with LGBTQIA2S non-profits.