BITM’s Naresh Gupta Viral Take on Indian Ed-Tech Startup, BYJU’s
On September 26, 2020, Naresh Gupta, co-founder of Bang in the Middle, made a post on his LinkedIn profile that garnered a massive response from the LinkedIn community. By being a professional with over three decades of experience in market research, advertising, and marketing across multiple geographies, the post conveyed an impending concern with the Indian ed-tech startup scenario.
Byju's as a brand confounds me. they have raised a staggering USD 1bn to fund what can be called as 'tuition'. No, they aren't setting up schools, they aren't getting more students into school, they aren't improving school infra. they are making parent spend more money on education by playing on their fear of bad marks and schools not being good in teaching. We are twisted as a nation. We dont want to impro...