Tag: Marketing in 2021

Ethical and Effective Strategies for Marketing in 2021
Marketing

Ethical and Effective Strategies for Marketing in 2021

Traversing through the internet's online space, we toggle between flashy videos to finding one's credo. We satiate our digital savor by buying products and downloading applications from shady advertisements. Unethical marketing is becoming a regular menace. The conventional rules are being flouted relentlessly and rampantly to increase digital reach and satisfy the end without any moral value attached to the means of achieving them. The junction of ethics and business is a breeding place for dispute and latent discords due to conflicts of interests, which is a permanent issue because the ads are engineered to mislead people and make money out of it. The ever-widening gap between them cannot be bridged easily. It is so because pseudo-ethics have different parameters in different verticals. ...
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