Tag: Marketing Automation

How to Harness Human-Centric Automation in 2022 & Beyond!
Know How

How to Harness Human-Centric Automation in 2022 & Beyond!

The most successful marketers focus on building a marketing strategy that maximizes their results in the long run but also gets results fast. In the era of fast-paced digital marketing, it can be challenging. On a tactical level, the short-term focus is often on the latest marketing craze or things like trying to find trending sounds on TikTok. But I advise against only thinking about short-term results but also building a solid marketing foundation for your startup. Don't worry; you can do both when you plan it smart. Human-centric automation is one of the most important marketing trends every startup should consider.  What is Human-Centric Automation? Human-centric automation means combining technology and automation with a human touch. This happens in a way that automation is used...
Ethical and Effective Strategies for Marketing in 2021
Marketing

Ethical and Effective Strategies for Marketing in 2021

Traversing through the internet's online space, we toggle between flashy videos to finding one's credo. We satiate our digital savor by buying products and downloading applications from shady advertisements. Unethical marketing is becoming a regular menace. The conventional rules are being flouted relentlessly and rampantly to increase digital reach and satisfy the end without any moral value attached to the means of achieving them. The junction of ethics and business is a breeding place for dispute and latent discords due to conflicts of interests, which is a permanent issue because the ads are engineered to mislead people and make money out of it. The ever-widening gap between them cannot be bridged easily. It is so because pseudo-ethics have different parameters in different verticals. ...
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