Google AMP Lost to Google News Content Policy & Core Web Vitals
The Advent of Google AMP & Impact
Internet users expect websites to load super fast on their mobiles. It is because most of the time, a website takes several seconds to load on a mobile. Because of the delay in site load, users would abandon sites and impact the session duration and the bounce rate. To resolve this issue, around Feb 24, 2016, Google came up with Accelerated Mobile Pages Project (AMP), an open-source initiative to improve the mobile web experience for every user.
Improved loading time would mean more visitors influencing the website's trust factor to rank on page 1. But, most publishers refused AMP as it stripped rich content to fit the Google server to the extent that it would get difficult for readers to tell apart fake articles and phishing clickbait stories from ...