Tag: Get Your Ride Right Campaign

Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”
Marketing

Uber India Ad: Black, XL, or Comfort to “Spread Grandpa’s Ashes”

Uber India is in the news and trending on Twitter for a very wrong reason, which has attracted massive criticism from Twitter users. The car rental and aggregator brand Uber (NYSE: UBER)in India is advertising its services using Hindu culture-sensitive advertisement copy. People reacting to the ad are not only from India but worldwide. The advertisement copy reads, "You are going to the beach to spread Grandpa's ashes; get your ride right." Twitter users are reacting to the ad with no action taken from the brand's end. This is not the first time; earlier, the brand also used "World Rental Health Day" to trend on Twitter in rhyme with "World Mental Health Day," a critical social concern. In India, the Hindu-Muslim is a favorite theme for all to exploit ...
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