After Spotify’s Greenroom, Facebook Launched Live Audio Rooms
Social media and digital platforms seem to be experiencing peer pressure, with digital communication transitioning to audio format. The format is pulling back erstwhile social media users and helping Social media and digital platforms monetize comfortably. The shift of audio consumption from radio to mobile streaming intensified as COVID-19 disrupted the lifestyle of people spending more time indoors and less time in cars listening to music.
No More Passive Social Post
Initially, the rise of social audio is led by Clubhouse. The invite-only, audio-only app, combined with rich media and PR publicity and its new method of connecting people, resulted in accelerated growth. It drove companies like Facebook, Twitter, and Spotify to create or buy similar audio products in less than a year...