The inhumanity of white supremacy is evidenced in the death of US citizens George Floyd, Breonna Taylor, Ahmaud Arbery, and Elijah McClain. The world took it by storm and staged a six-week global protest mobilizing businesses to rethink their community presence. Reputed brands queried if they could alleviate the misery through positive marketing initiatives.
In one such initiative, the marketing bigwigs of consumer corporates leveraged Black Lives Matter to forge a positive social sentiment. More and more brands started to actively contribute to change instead of using it as a marketing ploy. After George Floyd’s unfortunate death, companies big and small pledged to make useful contributions to the black community.