Author: Linda Ashok

As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
Data Scientist & Olympic Weightlifter Kulsoom Abdullah on Representation
People

Data Scientist & Olympic Weightlifter Kulsoom Abdullah on Representation

In this feature, the Editor-in-Chief of StartuptoEnterprise, Linda Ashok (LA), talks to Pakistani-American Data Scientist and Olympic Weightlifter Kulsoom Abdullah (KA) to present her talk on machine learning in the healthcare sector at the Digital Innovation Virtual Conference scheduled for Nov 5, 2020. LA: It is a minority to be i) a Pakistani in America, ii) a woman in data science, and iii) an Olympic weightlifter. How do you bring all these identities together to overtake the majority? KA: Being a minority doesn't affect me personally but professionally when I don't see many minorities equally represented in a group of people flock at conferences, or say, at the daily workplace. LA: Kulsoom, I hear you. Would it be okay for you to share any experience you had as a Pakistani-Amer...
A Virtual Tech Conference 2020 Pulls Top Brass Tech Firms & Influencers
Business

A Virtual Tech Conference 2020 Pulls Top Brass Tech Firms & Influencers

At a pace, digital technology is claiming industries for a luminous stake in the future to realize and offer futuristic solutions for human advancement; there's no better time to realize it now and mainly at the Digital Innovation Virtual Conference 2020.  Scheduled for Nov 5, 2020, the Digital Innovation Virtual Conference 2020, #IDC2020 presents an incredible lineup of immersive tracks in Artificial Intelligence/Machine Learning, Internet of Things, Cybersecurity, Augmented Reality/Virtual Reality, & Enterprise Analytics across healthcare/life sciences, government, insurance/finance, academia, engineering/automotive, and technology. The Digital Innovation Virtual Conference 2020, #IDC2020, previously an Indiana-based technology summit, has bypassed the challenges of Covid-19 to bring...
Japan and Singapore Merge Fashion & Function in High-Tech Face Masks
Technology

Japan and Singapore Merge Fashion & Function in High-Tech Face Masks

The advent of coronavirus gave the technology sector a significant boost. The industry produces high-tech face masks that can monitor social distance, translate languages, and filter contaminated air particles through remote sensors. These hi-tech masks are gradually turning many heads around in admiration and speculation. The extent to which Covid-19 depressed global markets has also expressed high growth opportunities for tech companies. Their researchers and product designers are reinventing Covid-19 masks, balancing fashion and functionality with ease. Hear about this Japanese startup named Donut Robotics. They have designed high-tech face masks that can alert users on maintaining social distancing and help users understand a foreign language through easy translation. Often, people hav...
9 Women Leaders at Digital Innovation Virtual Conference 2020
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9 Women Leaders at Digital Innovation Virtual Conference 2020

The technology space is largely male-dominated, even today. Women and the nonbinary are most certainly freer than before to call shots and make decisions that move global businesses & influencing economies. But, modern-day conferences, seminars, and now online digital events lack gender diversity when it comes to representation. We don’t get to hear about many women leaders until they break the roof of the Whitehouse’s or the glass hall of the Swedish Nobel Committee or ages after we’ve lost them. Enter the Digital Innovation Virtual Conference 2020. You have 9 women leaders from global technology companies ready to meet on Nov 5, 2020, during the digital innovation virtual conference organized by InnovationDigi. Yes, a large part of the decision making is in control of the Sponsors. I...
Why & How Speakers & Panelists can Help Host in Event Promotion?
Marketing

Why & How Speakers & Panelists can Help Host in Event Promotion?

Any successful event is a direct output of its event promotion strategy in which event panelists, speakers, and the host work together to achieve a wild audience. This collaboration is hard to witness. Most of the time, once a speaker is included in the event, there's a drastic dip in their enthusiasm for further involvement in the event's promotion. This attitude is not only a violation of the speaking contract if it has asked for promotional support already, but it is also a loss to the host and the speaker. The population of high-performing business executives spread across global SMEs is enormous! There is a lot of money that businesses invest in promoting their key decision-makers, and yet, only a few get the opportunity to make a public appearance. If you have received an opportunity...
How Vasuki Subbarao Makes Alexa & Amazon Business Work
People

How Vasuki Subbarao Makes Alexa & Amazon Business Work

In this feature, the Editor-in-Chief of StartuptoEnterprise, Linda Ashok (LA), talks to Customer Insights Principal at Amazon, Vasuki Subbarao (VS). We aim to feature incredible backstage leaders who make our interaction with futuristic technologies an enriching experience today. LA: Vasuki, as the Customer Insights Principal at Amazon, could you share with us about your work, industry experience, and your leadership? VS: My current role and work to date spans the entire gamut of analytics, inclusive of business strategy, data engineering, business intelligence, data sciences/ML, and business analysis I have a very diverse experience spanning diverse industries (Enterprise Software & Services, Management Consulting & Satellite Communications, and Aerospace) and skillsets (Analytic...
Nordic SMEs Enjoy Hygge Amidst Global Cybersecurity Threat
Business

Nordic SMEs Enjoy Hygge Amidst Global Cybersecurity Threat

The Northern European countries, namely Denmark, Norway, Sweden, Finland, and Iceland, and the Faroe Islands, Greenland, and Åland, have many secrets to a happy life that they share with the world. In the business scenario, Spotify, as per Crunchbase, raised a total of $2.6B in funding over 19 rounds. Swedish financial technology company iZettle sold to PayPal for $2.2 billion, and the Endomondo Sports Tracker app bags $800,000 in its first round from SEED Capital. Needless to accentuate Sweden as the hotbed for entrepreneurial ventures proportionate to cybersecurity vulnerabilities. In March 2020, Prime Minister Erna Solberg of Norway also offered businesses big or small, at least 100 billion Norwegian crowns ($9.7 billion) as guarantees for loans and bonds to support the economy during t...
Donald Trump’s Exploiting Chinese Espionage Sentiment in TikTok Ban
Business

Donald Trump’s Exploiting Chinese Espionage Sentiment in TikTok Ban

With all odds at its bestowal, TikTok is poised to be the most popular app in the world. From the beginning, TikTok focused on sharing minute-long entertainment videos for the mass and thus won the hearts of Generation Z. TikTok has an 800+ million global subscriber base, with over two billion downloads on the App Store (Mohsin 2020). Its user engagement pulled Facebook & Google of their comfort to launch their replica of the platform. For records, YouTube started with minute-long videos only after TikTok got banned in India. The ban of TikTok in India also resulted in an astonishing number of copies under the Make in India initiative. So far, no platform could get the actual juice of TikTok the way the secret sauce of KFC is only known to the folks at KFC. Safe to say that TikTok can ...
Breastfeeding Technology for New Fathers to Experience Motherhood
Technology

Breastfeeding Technology for New Fathers to Experience Motherhood

Maybe radical at the outset, but this new wearable breastfeeding technology resembles a woman's breasts. The device has internal milk ducts simulating an infant's experience of suckling their mother. A moment for many fathers musing how generously mothers lull their newborns to sleep through breastfeeding and contact. Art Director Osamu Takahashi at Dentsu was inspired by his sister lulling her whining newborn to sleep with simple breastfeeding. He came up with a breastfeeding device for dads launched at the annual Southwest (SXSW) Festival Tradeshow in Austin, Texas, 2019. A man wearing a Father's Nursing Assistant to lull a child Inspired by her sister, Osamu Takahashi wanted to design a wearable device for every father to experience nursing the newborn.  Osamu Takahashi at Dentsu...
BITM’s Naresh Gupta Viral Take on Indian Ed-Tech Startup, BYJU’s
People

BITM’s Naresh Gupta Viral Take on Indian Ed-Tech Startup, BYJU’s

On September 26, 2020, Naresh Gupta, co-founder of Bang in the Middle, made a post on his LinkedIn profile that garnered a massive response from the LinkedIn community. By being a professional with over three decades of experience in market research, advertising, and marketing across multiple geographies, the post conveyed an impending concern with the Indian ed-tech startup scenario. Byju's as a brand confounds me. they have raised a staggering USD 1bn to fund what can be called as 'tuition'. No, they aren't setting up schools, they aren't getting more students into school, they aren't improving school infra. they are making parent spend more money on education by playing on their fear of bad marks and schools not being good in teaching. We are twisted as a nation. We dont want to impro...
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